Christina Sanders

Inspirer
DISC Type : di

Executive Coach, Facilitator and Leadership Trainer at Christina Sanders Coaching

Berkeley, California, United States

Overview

Christina Sanders is a globally recognized Executive and Leadership Coach with over 20 years of experience. A former lawyer with a Bachelor of Laws from Monash University, she specializes in leadership development and management training, helping executives grow their influence without burnout. People who have worked with her describe her as empowering, transformative, and a trusted advisor.

She is deeply committed to advancing women in leadership, particularly within the tech and product industries. Christina values simple, impactful habits for wellbeing and productivity, believing that small changes, like her personal rule of never taking an elevator, can make a significant difference in daily life.

Named one of the Top 15 Executive Coaches Globally, she helps leaders build careers that feel authentic.

Personality Overview

Fast Adopter

Generous

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Women's Leadership
She co-founded and delivers high-impact coaching programs specifically for executive and senior women in the tech and product industries through her work with Women in Product.
Preventing Burnout
A core focus of her coaching is helping smart, values-driven leaders build fulfilling careers and lead high-performing teams without sacrificing their personal wellbeing.
Effective Delegation
She frequently addresses delegation in her coaching and content, sharing common mistakes managers make and offering practical questions to ensure successful hand-offs.

Media Appearances

Christina has no verified media appearances

Work History

1-2004
Executive Coach, Facilitator and Leadership Trainer at Christina Sanders Coaching
2-2021
Executive Coach, Program Designer & Facilitator at Women In Product
1-2018
Executive Coach and Facilitator at Torch Labs
8-2022 - 6-2023
Leadership Development Specialist at Torch Labs
3-2022 - 7-2022
Head of Coaching (Interim) at Torch Labs

Education

Bachelor of Laws (LLB) and Bachelor of Arts from Monash University
2003 - 2004
Certified Professional Co-Active Coaching Credential from Coaches Training Institute

More Information

Social Presence :

Prographics :

Exp : 21 Location : Berkeley, California, United States Job Level : N/A Designation : Executive Coach, Facilitator and Leadership Trainer at Christina Sanders Coaching
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Christina

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Christina take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Christina

Personality Compatibility


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