Christina So

Critic
DISC Type : C

Executive Vice President & Market President at Southwestern National Bank

Los Angeles, California, United States

Overview

Christina has no verified overview

Personality Overview

Negotiator

ROI Driven

Critic

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

11-2023
Executive Vice President & Market President at Southwestern National Bank
1-2021 - 6-2022
Senior Vice President & District Manager of Business Banking Group Los Angeles at Bank of Hope
8-2016
SVP & Area Manager for Business Centers at Bank of Hope
8-2016
Senior Vice President & Regional Area Manager at Bank of Hope
2-2012
SVP & Branch Manager at Wilshire Bank

Education

2015 - 2017
Pacific Coast Banking School from University of Washington
1990 - 1994
Bachelor's degree from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Leadership Designation : Executive Vice President & Market President at Southwestern National Bank
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Christina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Christina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Christina

Personality Compatibility


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