Christine G.

Enthusiast
DISC Type : i

Senior Director, Culture and Engagement at SAP

United States

Overview

Christine is a results-driven marketing and events leader with over 20 years of experience creating large-scale experiences at SAP that engage customers and employees. She holds an MPA from the University of Delaware. Colleagues describe her as structured, methodical, and a creative problem-solver.

Outside of work, Christine is interested in personal development and the psychology of habit formation. She is also an avid follower of cultural and innovation festivals, showing a keen interest in the convergence of technology, film, and music.

She once directed a national initiative for the American Red Cross, recruiting and training over 500 volunteers for Hurricane Katrina relief efforts.

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Purpose-Driven Events
Her stated mission is to create events that unite, inspire, and empower people around a purpose while driving business results.
Employee Engagement
As Director of Culture and Engagement, she created experiences and programs to build relationships, develop skills, and improve employee satisfaction at SAP.
Large-Scale Conferences
Led marketing strategy for SAP's flagship conferences like SAPPHIRE NOW and TechEd, which attract over 20, 000 attendees annually.

Media Appearances

Christine has no verified media appearances

Work History

5-2018
Senior Director, Culture and Engagement at SAP
3-2017 - 5-2018
Senior Director, Office of the CMO at SAP
1-2009 - 3-2017
Director, Global Event Marketing at SAP
3-2007 - 1-2009
Global Event Program Manager at SAP
10-2005 - 3-2007
Manager, Communications & Volunteer Services at American Red Cross

Education

2002 - 2004
Master of Public Administration (MPA) from University of Delaware
Bachelor of Arts - BA from University of Delaware

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : Senior Designation : Senior Director, Culture and Engagement at SAP
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Insights For Selling To Christine

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christine is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Christine

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Christine move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Christine take some risk or not?

  • They can take some low-probability risks if needed.

You And Christine

Personality Compatibility


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