Rory Smith

Observer
DISC Type : ci

Head of Brand Growth & Partnerships at Jaded London

London, England, United Kingdom

Overview

Rory Smith is the Head of Brand Growth & Partnerships at Jaded London, leveraging his expertise to drive meaningful brand decisions. His career includes key roles at HEAT and Alexander McQueen, managing global brand collaborations and communications. He also holds a foundation degree in Art and Design from Coleg Sir Gar.


Rory is spearheading Jaded Londons physical retail expansion through a World Tour of pop-up shops in cities like Tokyo and New York.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Global Brand Expansion
He is managing a retail 'World Tour' for Jaded London, with recent pop-up locations in Japan and New York and plans for further expansion in Asia.
Physical Retail Strategy
He believes 'physical retail is back' and uses pop-ups to explore what a permanent international footprint could look like for the brand.
China's Consumer Market
He recently attended a 'Decoding China's Consumer Market' event, noting China's status as the world's largest e-commerce market and second-largest fashion sector.

Media Appearances

Rory has no verified media appearances

Work History

8-2025
Head of Brand Growth & Partnerships at Jaded London
7-2023 - 9-2025
Brand Partnerships & Collaborations Manager at Jaded London
12-2022 - 7-2023
Brand & Community Lead at HEAT
3-2022 - 8-2022
Global Brand & Collaborations Manager (MCQ) at Alexander McQueen
9-2021 - 2-2022
Interim Global Head of Communications (MCQ) at Alexander McQueen

Education

2012 - 2013
Foundation degree from Coleg Sir Gar
Education details unavailable from Queen Elizabeth High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand Growth & Partnerships at Jaded London
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Insights For Selling To Rory

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rory is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Rory

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rory move?

  • They like to analyze well and then make their decisions.
  • Can Rory take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Rory

Personality Compatibility


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