Alyssa Jaffer in

Alyssa Jaffer

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Journalist and copywriter at Forbes
📍 United Kingdom

Alyssa is a communications and content expert leading executive communications at Google for the VP of UK and EMEA Marketing. A Forbes contributor with journalism degrees from UC Berkeley and City, University of London, she also runs a freelance writing business. People often describe her as creative, collaborative, and highly organized.

Writing has been a lifelong passion for Alyssa, which she describes as a "love language" for connecting with people. Her freelance work often focuses on issues impacting women in the workplace, careers, and wellness. She values authentic connections and pursues writing as a passion project alongside her full-time role.

As an executive communications lead, she grew a VPs LinkedIn followers by 55% in just six months, achieving 5 million organic impressions from 13 viral posts.

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Experience
13 Years
Current Role
Journalist and copywriter
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alyssa cares about

Future of Work
Writes and speaks about the impact of AI on the labor market, the importance of soft skills, and navigating career building in a changing economy.
Women's Advancement
Frequently covers topics like women's health, career advancement for women, and overcoming self-doubt in her freelance journalism for publications like Forbes and Stylist.
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Career

Work history

12-2012
Journalist and copywriter
Forbes
3-2025 - 1-2026
Executive Communications Lead - Product Marketing, Executive Strategy and Narratives
Google
3-2022 - 3-2025
Senior Global Communications Manager
Deliveroo
11-2020 - 3-2022
Head of Content Strategy
QS Quacquarelli Symonds
11-2019 - 11-2020
Social Media Marketing Manager
QS Quacquarelli Symonds
In the press

Media appearances

Alyssa Jaffer - Forbes. Featured in Forbes
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Education
2016 - 2017
Master of Arts with Merit
City St George’s, University of London
2009 - 2012
Bachelor of Arts (BA)
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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