Alyssa Jaffer

Trailblazer
DISC Type : DI

Journalist and copywriter at Forbes

United Kingdom

Overview

Alyssa is a communications and content expert leading executive communications at Google for the VP of UK and EMEA Marketing. A Forbes contributor with journalism degrees from UC Berkeley and City, University of London, she also runs a freelance writing business. People often describe her as creative, collaborative, and highly organized.

Writing has been a lifelong passion for Alyssa, which she describes as a "love language" for connecting with people. Her freelance work often focuses on issues impacting women in the workplace, careers, and wellness. She values authentic connections and pursues writing as a passion project alongside her full-time role.

As an executive communications lead, she grew a VPs LinkedIn followers by 55% in just six months, achieving 5 million organic impressions from 13 viral posts.

Personality Overview

Achievement-Oriented

Charismatic

Informal

They will bat for you if they come to believe in you.  They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Topics They Care About

Future of Work
Writes and speaks about the impact of AI on the labor market, the importance of soft skills, and navigating career building in a changing economy.
Women's Advancement
Frequently covers topics like women's health, career advancement for women, and overcoming self-doubt in her freelance journalism for publications like Forbes and Stylist.
Executive Storytelling
Leads executive communications at Google, specializing in building thought leadership, managing external profiles, and creating compelling narratives for senior leaders.

Media Appearances

Alyssa Jaffer - Forbes. Featured in Forbes

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Work History

12-2012
Journalist and copywriter at Forbes
3-2025 - 1-2026
Executive Communications Lead - Product Marketing, Executive Strategy and Narratives at Google
3-2022 - 3-2025
Senior Global Communications Manager at Deliveroo
11-2020 - 3-2022
Head of Content Strategy at QS Quacquarelli Symonds
11-2019 - 11-2020
Social Media Marketing Manager at QS Quacquarelli Symonds

Education

2016 - 2017
Master of Arts with Merit from City St George’s, University of London
2009 - 2012
Bachelor of Arts (BA) from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : N/A Designation : Journalist and copywriter at Forbes
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Insights For Selling To Alyssa

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alyssa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alyssa

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Alyssa move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Alyssa take some risk or not?

  • They can take risks if necessary.

You And Alyssa

Personality Compatibility


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