Christine Willard

Inspirer
DISC Type : id

Marketing Manager at Entrust Healthcare Solutions

Longwood, Florida, United States

Overview

Christine is an experienced marketing professional specializing in B2B environments within the healthcare and technology sectors. She has a proven track record in marketing communications, product marketing, and executing large-scale client events and trade shows. People who have worked with her describe her as highly capable, enthusiastic, and collaborative, with a great attitude and the ability to handle many tasks simultaneously.

She is an engaged alumna of Northern Illinois University, as indicated by her involvement in organizing events for fellow graduates. Her educational background includes a BA in English from Northern Illinois University and an MBA from the University of Indianapolis, complemented by a Pragmatic Marketing certification.

Unique fact: She was the first Product Marketing Manager at Craneware, where she pioneered the role and was responsible for educating senior management on the Pragmatic Marketing method.

Personality Overview

Achievment Oriented

Generous

Decisive

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Healthcare Marketing
Her career has been focused on marketing for specialized technology and healthcare companies like Entrust Healthcare Solutions, BAXA Corp, and Craneware, Inc.
Event Management
Has extensive experience managing client events, user conferences, and trade show programs, including organizing over 100 events annually in a previous role.
Product Marketing
Holds a Pragmatic Marketing certification and has experience championing products and introducing product marketing concepts to senior leadership.

Media Appearances

Christine has no verified media appearances

Work History

1-2011 - 10-2012
Marketing Manager at Entrust Healthcare Solutions
10-2008 - 12-2010
Marketing at Brijot Imaging Systems
4-2007 - 1-2008
Marketing Director at BAXA Corp
1-2006 - 4-2007
Product Marketing Manager at Craneware, Inc.
6-2003 - 1-2006
Project Manager at Priority Healthcare

Education

BA from Northern Illinois Univ. De Kalb IL
Master of Business Administration - MBA from Univ. of Indianapolis Indianapolis IN

More Information

Social Presence :

Prographics :

Exp : 8 Location : Longwood, Florida, United States Job Level : N/A Designation : Marketing Manager at Entrust Healthcare Solutions
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Insights For Selling To Christine

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christine is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Christine

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Christine move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Christine take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Christine

Personality Compatibility


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