Christopher Edlund

Questioner
DISC Type : c

Director, Technology Bioinformatics at Illumina

San Diego Metropolitan Area, United States

Overview

Christopher Edlund is the Director of Technology Bioinformatics at Illumina, leading teams to advance next-generation sequencing (NGS) and multiomics technologies. With an M. S. from Chalmers University of Technology, his expertise spans the full innovation lifecycle, from early-stage research to clinical product development, particularly in oncology.

He previously managed the Bioinformatics Core at USCs Norris Comprehensive Cancer Center, overseeing massive whole-genome sequencing and GWAS projects.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Oncology Genomics
His career at both Illumina and USC has focused on developing clinical-grade bioinformatics software for cancer diagnostics, tumor profiling, and large-scale cancer research.
NGS Platforms
In his current role, he leads a team focused on creating innovative solutions for Illumina's next-generation sequencing (NGS) and multiomics technology platforms.
Clinical Product Development
Managed the development of multiple IVD and RUO clinical oncology software products, including the TruSight Oncology portfolio.

Media Appearances

Christopher has no verified media appearances

Work History

5-2023
Director, Technology Bioinformatics at Illumina
4-2021 - 6-2023
Director, Software Engineering and Bioinformatics at Illumina
9-2017 - 4-2021
Associate Director, Software Engineering and Bioinformatics at Illumina
1-2015 - 10-2016
Director, Bioinformatics Core, USC Norris Comprehensive Cancer Center at University of Southern California
9-2012 - 1-2015
Director of Bioinformatics, Statistical Consultation and Research Center at University of Southern California

Education

2004 - 2006
M.S. from Chalmers University of Technology
1998 - 2003
B.S. from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Diego Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Technology Bioinformatics at Illumina
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christopher

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christopher take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Christopher

Personality Compatibility


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