Christopher F. in

Christopher F.

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Senior Director of Customer Strategy at Merkle
📍 Greater Pittsburgh Region, United States

Christopher is a Marketing Leader with over 15 years of experience in customer strategy and digital transformation, having held senior roles at Merkle and U. S. Bank. He specializes in integrated marketing campaigns, customer journeys, and people-based marketing.

He is passionate about continuous learning, demonstrated by multiple recent certifications in marketing technologies. He also focuses on mentorship, significantly contributing to the professional development of his team members.

Christopher has authored publications on digital media strategies for small business banking and CRM-driven digital marketing.

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Current Role
Senior Director of Customer Strategy
Location
Greater Pittsburgh Region, United States
Personality Overview

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Decision Approach
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Priorities

Topics Christopher cares about

Marketing Strategy
Christopher has 15 years of experience focused on planning and executing integrated marketing campaigns, developing audience-first strategies for B2C and B2B clients.
Customer Journeys
His expertise includes customer journey mapping, user experience assessments, and managing acquisition and retention campaigns for various clients.
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Career

Work history

7-2024
Senior Director of Customer Strategy
Merkle
1-2022 - 9-2024
Vice President of SMB Growth Marketing
U.S. Bank
10-2018 - 1-2022
Director of Customer Strategy
Merkle
12-2013 - 1-2022
Senior Manager, Digital Strategy
Merkle
9-2013 - 7-2014
Senior Account Manager
Merkle | IMPAQT
In the press

Media appearances

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Education
2002 - 2006
BS
University of Pittsburgh
2005 - 2005
Education details unavailable
Semester At Sea / ISE
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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