Christopher F.

Go-getter
DISC Type : d

Senior Director of Customer Strategy at Merkle

Greater Pittsburgh Region, United States

Overview

Christopher is a Marketing Leader with over 15 years of experience in customer strategy and digital transformation, having held senior roles at Merkle and U. S. Bank. He specializes in integrated marketing campaigns, customer journeys, and people-based marketing.

He is passionate about continuous learning, demonstrated by multiple recent certifications in marketing technologies. He also focuses on mentorship, significantly contributing to the professional development of his team members.

Christopher has authored publications on digital media strategies for small business banking and CRM-driven digital marketing.

Personality Overview

Self-Confident

Decisive

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Marketing Strategy
Christopher has 15 years of experience focused on planning and executing integrated marketing campaigns, developing audience-first strategies for B2C and B2B clients.
Customer Journeys
His expertise includes customer journey mapping, user experience assessments, and managing acquisition and retention campaigns for various clients.
People-Based Marketing
Christopher has published articles on how bank brands can leverage CRM data for personalized, addressable digital marketing and B2B prospecting.

Media Appearances

Christopher has no verified media appearances

Work History

7-2024
Senior Director of Customer Strategy at Merkle
1-2022 - 9-2024
Vice President of SMB Growth Marketing at U.S. Bank
10-2018 - 1-2022
Director of Customer Strategy at Merkle
12-2013 - 1-2022
Senior Manager, Digital Strategy at Merkle
9-2013 - 7-2014
Senior Account Manager at Merkle | IMPAQT

Education

2002 - 2006
BS from University of Pittsburgh
2005 - 2005
Education details unavailable from Semester At Sea / ISE

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Pittsburgh Region, United States Job Level : N/A Designation : Senior Director of Customer Strategy at Merkle
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Christopher

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Christopher take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Christopher

Personality Compatibility


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