Christopher Hay

Inquisitor
DISC Type : Ic

Head of Direct Marketing and CRM at Key Group

Stockport, England, United Kingdom

Overview

Christopher Hay is the Head of Direct Marketing and CRM at Key Group. A Chartered Marketer educated at Leeds Beckett University, he has deep expertise in using both digital and traditional media to generate sales. Colleagues praise his analytical, creative, and strategic approach to marketing.

He appears to have an interest in corporate wellness, having previously shared content from Bupas Chief Medical Officer about the importance of discussing mental health in the workplace.

He was selected for Courvoisier and The Observers "The Future 500" list, which recognizes talented and forward-thinking individuals.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Direct Marketing
His career is focused on direct marketing and CRM. He previously won a Gold DMA Award for "Best use of Door Drops" while working at Bupa.
Marketing & Design
Described as an "expert passionate about marketing and design. " He won an award for a creative launch campaign for a property development in Leeds.
Strategic Planning
He is recognized for his excellent analytical mind, which lends itself well to marketing planning and strategy.

Media Appearances

Christopher has no verified media appearances

Work History

12-2021
Head of Direct Marketing and CRM at Key Group
5-2018 - 12-2021
Senior Manager, Direct Marketing & CRM at Key Group
12-2013 - 5-2018
Marketing Manager: Consumer Seniors Team at Bupa
4-2013 - 12-2013
Regional Marketing Manager, Care Services at Bupa
10-2012 - 4-2013
Marketing Campaign Manager, Residential Team at E.ON UK

Education

CIM from Leeds Beckett University
CIM from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Stockport, England, United Kingdom Job Level : Mid-senior Designation : Head of Direct Marketing and CRM at Key Group
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Christopher

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Christopher take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Christopher

Personality Compatibility


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