Christopher Hay in

Christopher Hay

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Head of Direct Marketing and CRM at Key Group
📍 Stockport, England, United Kingdom

Christopher Hay is the Head of Direct Marketing and CRM at Key Group. A Chartered Marketer educated at Leeds Beckett University, he has deep expertise in using both digital and traditional media to generate sales. Colleagues praise his analytical, creative, and strategic approach to marketing.

He appears to have an interest in corporate wellness, having previously shared content from Bupas Chief Medical Officer about the importance of discussing mental health in the workplace.

He was selected for Courvoisier and The Observers "The Future 500" list, which recognizes talented and forward-thinking individuals.

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Experience
21 Years
Current Role
Head of Direct Marketing and CRM
Job Level
Mid-senior
Location
Stockport, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Christopher cares about

Direct Marketing
His career is focused on direct marketing and CRM. He previously won a Gold DMA Award for "Best use of Door Drops" while working at Bupa.
Marketing & Design
Described as an "expert passionate about marketing and design. " He won an award for a creative launch campaign for a property development in Leeds.
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Career

Work history

12-2021
Head of Direct Marketing and CRM
Key Group
5-2018 - 12-2021
Senior Manager, Direct Marketing & CRM
Key Group
12-2013 - 5-2018
Marketing Manager: Consumer Seniors Team
Bupa
4-2013 - 12-2013
Regional Marketing Manager, Care Services
Bupa
10-2012 - 4-2013
Marketing Campaign Manager, Residential Team
E.ON UK
In the press

Media appearances

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Education
CIM
Leeds Beckett University
CIM
Leeds Beckett University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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