Christopher Hayes

Evaluator
DISC Type : Dsc

Creative Director at GE HealthCare

Petaluma, California, United States

Overview

Christopher Hayes is a Creative Director at GE HealthCare, specializing in brand strategy for the healthcare and CPG sectors. He focuses on creating scalable design systems and integrated campaigns, translating complex challenges into clear stories. Colleagues describe him as an incredible creative who listens deeply and consistently delivers high-quality, strategic work.

He won an American Package Design Award for his work on the Skinner Vineyards wine labels.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Healthcare Branding
As Creative Director for GE HealthCare and previously SpineMotion DX, he leads brand strategy and creative vision in the complex healthcare space.
Brand Storytelling
He defines his "superpower" as distilling complex business challenges into a single sentence that becomes the foundation for confident storytelling and creative.
AI-Assisted Workflows
He highlights this as a key skill in his professional headline and recently completed a Google Prompting Essentials Specialization, indicating an active interest.

Media Appearances

Christopher has no verified media appearances

Work History

9-2024
Creative Director at GE HealthCare
2-2023 - 9-2024
Creative Director at SpineMotion DX
8-2019 - 11-2022
Creative Director at Affinity Creative Group
6-2006 - 7-2019
Creative Director at Forthright Strategic Design

Education

B.S. from California State University-Sacramento

More Information

Social Presence :

Prographics :

Exp : 19 Location : Petaluma, California, United States Job Level : Mid-senior Designation : Creative Director at GE HealthCare
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Christopher

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Christopher take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Christopher

Personality Compatibility


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