Matt Martin

Trailblazer
DISC Type : ID

Senior Creative Director at GE HealthCare

Springboro, Ohio, United States

Overview

With over 20 years of experience, Matt Martin is a Senior Creative Director at GE HealthCare, specializing in branding, design, and creative strategy. A graduate of Xavier University with a BFA, he has a history of building empowered teams and delivering value for major brands. Colleagues describe him as talented, inspiring, and hard-working.

His background in fine arts suggests a deep appreciation for aesthetically pleasing concepts and innovative design. Given his university and past career history in Ohio, he may have an affinity for Cincinnati-area sports and community culture.

Unique fact: Matt previously led brand and creative for Huffy, a 130-year-old global bicycle company that sells products in over 70 countries.

Personality Overview

Achievement-Oriented

Values Relationships

Charismatic

If they come to believe in your value proposition, they will be your champion.  They are charming and can persuade others to support their decisions. They are more likely to accept new and exciting technologies.

Topics They Care About

Creative Leadership
He is passionate about making a positive impact on others by building and coaching empowered, award-winning creative teams.
Brand Strategy
Driven by developing insightful strategies and long-term solutions that build strong brand identities for a wide range of B2B and B2C clients.
Valuable B2B Content
Advocates for consistently providing B2B audiences with valuable, educational, or thought-provoking content to build relationships and drive action.

Media Appearances

Matt has no verified media appearances

Work History

10-2023
Senior Creative Director at GE HealthCare
2021 - 10-2023
Creative Director at Oodle.io
2018 - 3-2020
Creative Director at Matter Creative Group
10-2012 - 12-2018
Creative Director at Huffy Corporation
9-2006 - 10-2012
Design Manager at Huffy Corporation

Education

Bachelor of Fine Arts - BFA from Xavier University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Springboro, Ohio, United States Job Level : Senior Designation : Senior Creative Director at GE HealthCare
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Matt

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Matt take some risk or not?

  • If necessary, they will be ready to take risks.

You And Matt

Personality Compatibility


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