Christopher Spalding

Trailblazer
DISC Type : ID

Non executive Director at River Software at River Software

London, England, United Kingdom

Overview

Christopher is an experienced CEO and Non-Executive Board member with a background in SaaS, FMCG, and Media for high-growth companies like Coca-Cola, PepsiCo, and Virgin. He studied business management at Cranfield School of Management and is described by colleagues as structured, supportive, and straightforward.

He is deeply committed to supporting military veterans through his role as a Trustee Board Member for Royal British Legion Industries (RBVE). He serves on their social enterprise committee, aligning with his interest in mission-driven organizations and community involvement.

Unique fact: He has held senior leadership positions at three of the worlds most iconic consumer brands: Coca-Cola, PepsiCo, and Virgin.

Personality Overview

Informal

Assertive

Friendly But Fast

They will fight for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Veterans Support
Serves as a Trustee for Royal British Legion Industries (RBVE) and has publicly shared his passion for their mission to support military veterans.
SaaS Leadership
As the former CEO of Lineup Systems, a global SaaS business, and current Non-Executive Director at River Software, he has deep expertise in software company growth.
Social Enterprise
Acts as a member of the social enterprise committee at RBVE, demonstrating a clear interest in businesses that have a positive social impact.

Media Appearances

Christopher has no verified media appearances

Work History

4-2024
Non executive Director at River Software at River Software
4-2024
Trustee Board Member RBVE at RBLI (Royal British Legion Industries)
11-2023
Founder/CEO at Spalding Advisory Services
2-2022
Chair Millers Wharf Management Company at MILLERS WHARF MANAGEMENT COMPANY LIMITED
2-2016 - 10-2023
Chief Executive Officer at Lineup Systems

Education

General business management from Cranfield School of Management
Education details unavailable from Sir George Monoux

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Senior Designation : Non executive Director at River Software at River Software
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Christopher

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Christopher take some risk or not?

  • They can take risks if necessary.

You And Christopher

Personality Compatibility


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