Chuck Lasley

Collaborator
DISC Type : is

Chief Technology Officer at Dillard's Inc.

Little Rock, Arkansas, United States

Overview

Chuck Lasley is the Senior Director of Technology at Dillards, where he has built an impressive 33-year career. He directs a vast portfolio of applications, hardware, and IT operations, and holds a B. S. in Information Systems. He is currently spearheading the companys large-scale RFID and 2D barcode implementation.

He appears deeply invested in his professional community, often promoting industry events like RFID Journal Live! and sharing content related to leadership and management principles. He actively uses his network to recruit talent and build his team within Dillards IT department.

Under his leadership, Dillards IT writes and maintains over 90% of the applications that run the business, a unique strategy in the retail sector.

Personality Overview

Appreciative

Fair-minded

Example Driven

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

RFID Implementation
He is the key figure overseeing Dillard’s RFID and 2D barcode design and implementation and is a frequent speaker on the topic at industry conferences.
In-House Development
He oversees a department where over 90% of business applications are developed and maintained in-house, covering everything from e-commerce to supply chain management.
Retail Supply Chain
Previously served as the IT Manager of Supply Chain Applications, giving him deep expertise in order entry, merchandising, warehousing, and distribution systems.

Media Appearances

Chuck has no verified media appearances

Work History

4-2025
Chief Technology Officer at Dillard's Inc.
7-2024 - 4-2025
Senior Director of Technology at Dillard's Inc.
1-2008 - 7-2024
IT Director of Application Development at Dillard's Inc.
1-2000 - 1-2008
IT Manager of Supply Chain Applications at Dillard's Inc.
1-1992 - 1-2000
IT Application Developer at Dillard's Inc.

Education

B.S. Information Systems; Minor Business from Missouri Southern State University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Little Rock, Arkansas, United States Job Level : Leadership Designation : Chief Technology Officer at Dillard's Inc.
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Insights For Selling To Chuck

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Be visibly appreciative of their actions during your interactions
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chuck is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Chuck

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Chuck move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Chuck take some risk or not?

  • They are unlikely to take many risks.

You And Chuck

Personality Compatibility


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