Chuck Mefford

Questioner
DISC Type : c

Author - Marketing Firm - Business Strategy at Brandsformation - Brandkamp

Argyle, Texas, United States

Overview

Chuck has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Chuck has no verified topics they care about

Media Appearances

Chuck has no verified media appearances

Work History

12-1995
Author - Marketing Firm - Business Strategy at Brandsformation - Brandkamp
Wizard of Ads - Partner at Wizard of Ads, Inc.
Senior VP - Mid West Family Broadcast Group at Midwest Family Broadcasting
Executive-In-Residence at Beveridge Business Systems

Education

2017 - 2022
Board of Trustees from The University of Olivet
1972 - 1976
BA from The University of Olivet

More Information

Social Presence :

Prographics :

Exp : 30 Location : Argyle, Texas, United States Job Level : Leadership Designation : Author - Marketing Firm - Business Strategy at Brandsformation - Brandkamp
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Insights For Selling To Chuck

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chuck is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Chuck

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chuck move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Chuck take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Chuck

Personality Compatibility


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