Ciarán O'Kane

Examiner
DISC Type : sc

General Partner at FirstPartyCapital

United Kingdom

Overview

Ciarán OKane is a General Partner at FirstPartyCapital and the co-founder of ExchangeWire, making him a central figure in ad tech and martech investment. He specializes in digital strategy, media monetization, and developing data-driven solutions. He attended Ulster University.

He has a distinctively direct and often humorous public voice, sharing strong opinions on industry trends. Ciarán has expressed a professional interest in the Japanese market and demonstrates a passion for the specifics of his daily routines, like his preferred breakfast.

Unique fact: He once humorously issued an "industry-wide CODE RED" on social media because his regular breakfast spot ran out of avocados.

Personality Overview

Overcautious

Late Adopter

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Topics They Care About

Ad Tech Future
As a co-founder of ExchangeWire and a GP at a VC firm, he frequently analyzes and invests in the future of advertising and marketing technology.
First-Party Data
His venture capital firm, FirstPartyCapital, is explicitly focused on investing in companies that help marketers and publishers leverage their own first-party data.
The Open Internet
He discusses the evolution from the 'open web' to the 'open internet', emphasizing growth areas like CTV, retail media, audio, and mobile apps.

Media Appearances

Ciarán has no verified media appearances

Work History

1-2021
General Partner at FirstPartyCapital
5-2018
Co-Founder & Advisor at WireCorp
2-2009
Co-Founder & Advisor at ExchangeWire Ltd
9-2003 - 8-2012
Principal Consultant at Farney Media

Education

Education details unavailable from Ulster University

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Leadership Designation : General Partner at FirstPartyCapital
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Insights For Selling To Ciarán

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ciarán is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ciarán

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Ciarán move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Ciarán take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Ciarán

Personality Compatibility


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