Ciara C.

Visionary
DISC Type : Ds

Marketing Director at Hargreaves Lansdown

United Kingdom

Overview

Ciara is an award-winning marketing and e-commerce leader with over 17 years of experience steering strategy for major UK brands like Sky and Hitachi. People who have worked with her describe her as a "first class digital expert" and a "fantastic manager. " She is also a certified PRINCE2® Practitioner.

Outside of her primary roles, Ciara has a background in entrepreneurship, having successfully founded and sold her own e-commerce business. She holds a degree in Politics from Queens University Belfast, suggesting a foundational interest in political and social structures.

She played a key role in scaling a GCHQ-backed cyber security start-up from four employees to a multi-million pound global enterprise in under three years.

Personality Overview

Direct & Assertive

Fast But Thoughtful

Goal-Oriented

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Marketing Leadership
Currently a Marketing Director at Hargreaves Lansdown, with a history of leading marketing functions at major brands like Sky and interactive investor.
eCommerce Growth
Has over 17 years of experience in e-commerce strategy and successfully built and sold her own e-commerce business in 2016.
Building Teams
Her recent activity shows a strong focus on hiring for her marketing leadership team at Hargreaves Lansdown, including key roles in social media and data analytics.

Media Appearances

Hargreaves Lansdown hires new Marketing Director from ii. Featured in The Financial Services Forum (thefsforum.co.uk)

See Now

Work History

1-2025
Marketing Director at Hargreaves Lansdown
6-2005
Marketing Executive Leader at Financial Services
11-2022 - 1-2025
Director of Growth at interactive investor
3-2020 - 10-2022
Head of Marketing & Digital at Sky Betting & Gaming
10-2017 - 3-2020
Head of Marketing & Digital Operations at Cox Group Marketing / Aldermore Bank PLC

Education

2000 - 2004
Politics from Queen's University Belfast
1994 - 2000
Education details unavailable from Mount Lourdes Convent Grammar School

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Marketing Director at Hargreaves Lansdown
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Insights For Selling To Ciara

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ciara is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ciara

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ciara move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ciara take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ciara

Personality Compatibility


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