Cindy Lacayo-Powell

Evaluator
DISC Type : DSC

District Manager at Associated General Contractors of Utah

Greater St. George Area, United States

Overview

Cindy Lacayo-Powell is the Southern Utah District Manager for the Associated General Contractors of Utah, serving as a dedicated construction industry advocate. Her background is in high-energy marketing, where she excels at building authentic relationships and impactful community partnerships. Colleagues describe her as an "exceptional leader" with "strategic brilliance. "

Outside of work, Cindy is passionate about continuous learning, recently earning certifications in Digital Marketing, Google Analytics, and HubSpot. She actively fosters connections among women in business, having organized a womens open golf event to bring together accomplished professional leaders.

She was instrumental in developing the partnership to make her former company the official internet provider for a premier PGA Tour event.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Construction Advocacy
Her current role is focused on advocating for the construction industry in Southern Utah with the Associated General Contractors.
Community Partnerships
She has a history of creating impactful community partnerships, such as sponsoring a PGA Tour event and other local initiatives.
Women in Business
Organized the TDS Women's Open golf event, bringing together accomplished women leaders to build meaningful business relationships.

Media Appearances

Cindy has no verified media appearances

Work History

12-2025
District Manager at Associated General Contractors of Utah
10-2022
Senior Administrator- Field Marketing at TDS Telecommunications LLC
4-2024 - 12-2025
Associate Manager-Field Marketing at TDS Telecommunications LLC
4-2022
Field Marketing Coordinator-Utah and Nevada at TDS®
10-2016 - 5-2022
Athletic Business Operations and Special Events at Utah Tech University

Education

9-2015 - 5-2016
Bachelor's degree from Utah Tech University
9-1991 - 5-1993
Associate's degree from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater St. George Area, United States Job Level : Middle Designation : District Manager at Associated General Contractors of Utah
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cindy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cindy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cindy

Personality Compatibility


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