Cindy Lanzendoen MT (ASCP) in

Cindy Lanzendoen MT (ASCP)

Wildcard · DISC type isc
Marketing Director at Avantik
📍 River Edge, New Jersey, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
River Edge, New Jersey, United States
Personality Overview

How Cindy shows up

ROI Driven
Friendly But Slow
Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Cindy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
Marketing Director
Avantik
9-2023 - 1-2025
Director, Regional Marketing
Thermo Fisher Scientific
10-2020 - 9-2023
Senior Manager, Marketing, Leader of Tactical Marketing, North America
Thermo Fisher Scientific
11-2016 - 10-2020
Senior Marketing Manager AST/ID/QC, Americas
Thermo Fisher Scientific
3-2016 - 11-2016
Director of Marketing
Redi-Data, Inc.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1980 - 1984
B.S.
University of Maryland Baltimore
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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