Cindy Mancía

Critic
DISC Type : C

Associate Director Business Development at ASPHALION

Greater Barcelona Metropolitan Area, Spain

Overview

Cindy Mancía is the Associate Director of Business Development at ASPHALION, specializing in the life sciences. With a background in biomedical research and an MBA from the Biotechnology Business Institute, she focuses on key account management and sales strategy in the pharmaceutical and MedTech industries.

She has a keen interest in regulatory compliance, frequently sharing updates on evolving standards such as ISO IDMP and eCTD 4. 0 to help the industry prepare for upcoming changes.

Personality Overview

Information Seeker

Precise

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Pharma Regulatory Affairs
Her posts highlight key regulatory topics like ISO IDMP, PMS, and eCTD 4. 0, indicating a focus on helping clients navigate compliance and industry standards.
Key Account Management
Her experience involves nurturing client relationships, identifying key personnel within organizations, and gaining a deep understanding of their business challenges and goals.
Analytical Validation
She has actively promoted adapting analytical validation processes to meet updated international compliance guidelines, such as ICH Q2(R2).

Media Appearances

Cindy has no verified media appearances

Work History

6-2025
Associate Director Business Development at ASPHALION
2-2024 - 6-2025
Business Development, Key Account & Regional Sales Manager Iberia at Cencora PharmaLex
9-2022 - 2-2024
Business Development Manager at ASPHALION
6-2021 - 9-2022
Senior Business Development at ASPHALION
3-2019 - 6-2021
Business Development at ASPHALION

Education

2019 - 2019
Postgraduate - MBA from Biotechnology Business Institute
2017 - 2018
Master of Science - MS from Universitat Pompeu Fabra

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Associate Director Business Development at ASPHALION
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Cindy

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cindy take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cindy

Personality Compatibility


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