Cindy Najera Fernandez

Critic
DISC Type : C

Associate Director, Data Strategy at IQVIA

Canada

Overview

Cindy has no verified overview

Personality Overview

ROI Driven

Information Seeker

Precise

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Cindy has no verified topics they care about

Media Appearances

Cindy has no verified media appearances

Work History

10-2023
Associate Director, Data Strategy at IQVIA
2-2022 - 10-2023
Associate Director, Clinical Data Analytics at IQVIA
5-2017 - 2-2022
Clinical Analytics Manager at Labcorp Drug Development
5-2013 - 12-2015
Spotfire Consultant at PerkinElmer
5-2013 - 12-2015
Professional Services Engineer at EX2 Outcoding

Education

2010 - 2011
MSC. IN BIOTECHNOLOGY from Universitat d'Alacant
2012 - 2015
PhD Student in Biomedicine from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 12 Location : Canada Job Level : Mid-senior Designation : Associate Director, Data Strategy at IQVIA
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Cindy

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cindy take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cindy

Personality Compatibility


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