Cindy O'Connell

Trailblazer
DISC Type : ID

Sr Director of Channel Sales & Alliances - Great Lakes and Midwest at TierPoint

Greater Chicago Area, United States

Overview

Cindy OConnell is the Sr. Director of Channel Sales & Alliances for the Great Lakes & Midwest at TierPoint, specializing in IT solutions like cloud, data centers, and disaster recovery. An alumna of Purdue University, she was named to CRNs 2023 Women of the Channel list. Colleagues describe her as hardworking, passionate, and an exceptional leader.

Outside of work, Cindy is deeply involved in her community as a board member for The Lazy Volunteer and a co-moderator for the Alliance of Channel Womens Chicago chapter. She enjoys planning creative networking events and is a mother to two daughters.

Interesting fact: Cindy has a pet hamster affectionately named “Chicken Nugget”.

Personality Overview

Friendly But Fast

Values Relationships

Assertive

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Channel Partnerships
Her entire career and current role are centered on building and managing relationships within the channel ecosystem to deliver IT solutions.
Women in Tech
She co-chairs the Chicago chapter of the Alliance of Channel Women to help address the gender gap in the technology industry.
Creative Networking
She actively organizes unique partner events, including curling showdowns, March Madness parties, and even a custom lipstick-making gathering.

Media Appearances

Cindy has no verified media appearances

Work History

1-2025
Sr Director of Channel Sales & Alliances - Great Lakes and Midwest at TierPoint
7-2021 - 1-2025
Director of Channel Sales & Alliances - Great Lakes & Midwest at TierPoint
4-2020 - 7-2021
Sr Hybrid Commericial Sales at TierPoint
8-2018 - 3-2020
Director of Channel Sales - MW at QTS Data Centers
2-2016 - 8-2018
Commercial Sales Midwest - Market Development at QTS Data Centers

Education

1998 - 2002
BS from Purdue University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Chicago Area, United States Job Level : Senior Designation : Sr Director of Channel Sales & Alliances - Great Lakes and Midwest at TierPoint
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cindy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Cindy take some risk or not?

  • They can take risks if necessary.

You And Cindy

Personality Compatibility


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