Cindy Perettie

Energizer
DISC Type : I

Board Member: Aspen Neurosciences at Aspen Neuroscience, Inc.

United States

Overview

Cindy Perettie is the Executive Vice President of Kite Pharma, a leader in cell therapy. With an MBA from Saint Marys College of California, her career includes leadership at Roche and Foundation Medicine, focusing on molecular diagnostics and oncology. She is described as well-versed in both the science and commercial aspects of oncology.

Her dedication to oncology is deeply personal, fueled by her familys experiences with cancer. She is passionate about making a meaningful impact on patients journeys and actively supports cancer-related community events. Empowering her team to be their authentic selves is a key focus.

She led a significant expansion of the Avastin franchise at Genentech, developing its long-term strategy for many oncology indications.

Personality Overview

Imaginative

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Cell Therapy Innovation
As EVP of Kite, she is at the forefront of advancing CAR T-cell therapy and frequently speaks about pushing the boundaries of what's possible for patients.
Oncology Diagnostics
Her past leadership at Roche Molecular Diagnostics and Foundation Medicine shows a deep commitment to developing tests that guide personalized cancer treatment.
Purpose-Driven Leadership
Focuses on building a strong culture, developing talent, and motivating teams by connecting their work to the mission of impacting patients' lives.

Media Appearances

BIO Board of Directors – Board Members. Featured in Biotechnology Innovation Organization (BIO)

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Work History

10-2025
Board Member: Aspen Neurosciences at Aspen Neuroscience, Inc.
10-2023
BIO Board Member: Executive Committee at Biotechnology Innovation Organization
5-2023
Executive Vice President at Kite Pharma
12-2021 - 5-2023
Member Board Of Directors: Freenome at Freenome
4-2021 - 5-2023
Head of Roche Molecular Labs, Roche Diagnostics at Roche

Education

1995 - 1997
MBA from Saint Mary's College of California
1987 - 1989
Education details unavailable from The Johns Hopkins University

More Information

Social Presence :

Prographics :

Exp : 4 Location : United States Job Level : Junior Designation : Board Member: Aspen Neurosciences at Aspen Neuroscience, Inc.
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cindy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cindy take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Cindy

Personality Compatibility


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