Cindy Peters

Commander
DISC Type : D

Director of Plant Operations at SunOpta

Dallas-Fort Worth Metroplex, United States

Overview

Cindy Peters is an accomplished operations and strategy leader, adept at translating high-level strategy into disciplined execution. With a Six Sigma Black Belt and an Executive Leadership Certificate from Cornell, she excels in stabilizing organizations during transformation and driving EBITDA growth. Colleagues have described her as a thoughtful and highly competent leader.

Cindy is a certified expert in Lean Manufacturing and holds a Bachelor of Science from Century University. She has a proven record of leading large teams across various industries, consistently improving financial stewardship and operational performance.

Unique fact: Before becoming a VP of Operations, Cindy worked as an Executive Recruiter, advising clients on organizational design and leadership structure.

Personality Overview

Impact-Driven

Decisive

Very Quick

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

AI in Manufacturing
Recently shared insights on AI-powered predictive maintenance, highlighting its potential to significantly reduce equipment downtime and move beyond reactive fixes in the manufacturing sector.
Operational Excellence
Her entire career focuses on optimizing processes, improving performance efficiencies, and building operating systems that ensure consistent delivery and financial accountability.
Data-Driven Decisions
Advocates for using real-time analytics over intuition and highlights customer experience metrics like NPS and CSAT as key drivers for modern business strategy.

Media Appearances

Cindy has no verified media appearances

Work History

10-2024
Director of Plant Operations at SunOpta
2-2022 - 9-2024
Vice President Operations at Clarus
11-2020 - 2-2022
Vice President Operations at BPS Technology, LLC
8-2018 - 11-2020
Executive Recruiter at Sanford Rose Associates® - Kempf Group
1-2018 - 8-2018
Sr. Plant Manager at MJB Wood Group, LLC

Education

Bachelor of Science - BS from Century University, Albuquerque
Executive Leadership Certificate from Cornell University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director of Plant Operations at SunOpta
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cindy

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Cindy take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Cindy

Personality Compatibility


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