Cindy Ponce

Trailblazer
DISC Type : ID

Marketing Operations and Competitive Intelligence Leader at Equitable

New York City Metropolitan Area, United States

Overview

Cindy has no verified overview

Personality Overview

Informal

Achievement-Oriented

Charismatic

They are charming and can persuade others to support their decisions.  They will fight for you if they come to believe in you. They are more likely to accept new and exciting technologies.

Topics They Care About

Cindy has no verified topics they care about

Media Appearances

Cindy has no verified media appearances

Work History

2-2026
Marketing Operations and Competitive Intelligence Leader at Equitable
7-2020 - 4-2025
Vice President, Marketing & Communications Operations at Sesame Workshop
8-2012 - 4-2020
Practice Lead, Management Consulting, MarComm Operations, In-House Creative Service at Cella
6-2005 - 4-2012
Director, Marketing Services, BMStudio Global and US Design Production at Bristol-Myers Squibb, Princeton, New Jersey
8-2004 - 2-2005
Vice President, Account Services at McFrank & Williams Advertising Agency, Inc.

Education

1991 - 1996
BBA from Baruch College

More Information

Social Presence :

Prographics :

Exp : 30 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Marketing Operations and Competitive Intelligence Leader at Equitable
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cindy

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Cindy take some risk or not?

  • If necessary, they will be ready to take risks.

You And Cindy

Personality Compatibility


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