Cintia Tachibana

Sharpshooter
DISC Type : DC

CFO @Ifood Marketplace at iFood

Greater São Paulo Area, Brazil

Overview

Cintia is a CFO at iFood Marketplace, bringing over two decades of experience in strategic finance, financial planning, and M&A. She is recognized for her performance-driven approach and ability to support C-level boards.

Cintia is passionate about people and extracting the best from talent. Her posts indicate an interest in career development and promoting gender parity in the workplace.

People often call her results-focused, highly analytical, and a strong leader with exceptional communication skills.

Personality Overview

ROI Driven

Precise But Practical

Fast But Analytical

They like to stay in control of the negotiation or defining of the terms.  They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Topics They Care About

Financial Planning & Analysis
With 20 years of experience, Cintia has a consolidated background in FP&A, business partnering, and performance management across various industries.
Strategic Leadership
She has supported C-level boards for the past decade and contributed to strategic plan consolidation for multiple industries.
Talent Development
Cintia is passionate about people and extracting the best from each talent, as highlighted in her introduction and posts.

Media Appearances

Cintia has no verified media appearances

Work History

12-2025
CFO @Ifood Marketplace at iFood
7-2022 - 12-2025
Business Control Finance Director at The HEINEKEN Company
8-2021 - 7-2022
Head FP&A and Strategic at Loft
10-2019 - 8-2021
Executive Finance Business Partner Manager at Serasa Experian
11-2016 - 10-2019
Strategic and Financial Planning / Reports / M&A at Smiles

Education

2010 - 2012
Master's degree from FACULDADE FIPECAFI - Fundação Instituto de Pesquisas Contábeis, Atuariais e Financeiras
2000 - 2004
Bachelor of Business Administration - BBA from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater São Paulo Area, Brazil Job Level : Leadership Designation : CFO @Ifood Marketplace at iFood
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Insights For Selling To Cintia

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cintia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cintia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Cintia move?

  • If convinced, they can reach decisions quite fast.
  • Can Cintia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Cintia

Personality Compatibility


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