CJ Cruz

Commander
DISC Type : D

Marketing Center of Excellence (COE), ABM Manager at Redgate Software

Austin, Texas Metropolitan Area, United States

Overview

CJ Cruz is a B2B marketing leader specializing in demand generation, account-based marketing (ABM), and data-driven GTM strategies. He has a degree from Occidental College and a proven history of scaling marketing channels to significantly grow revenue pipeline. Colleagues describe him as a collaborative, culture-building doer and an exceptional teammate.

He is a passionate advocate for diversity and inclusion within the tech industry, demonstrated by his active participation in organizations like Out in Tech. CJ is also a supportive colleague, publicly celebrating the achievements of women in leadership and helping former team members in their career searches.

Unique fact: CJ is a district-level finalist in an International Speech Competition.

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

Account-Based Marketing
This is a core part of his professional headline and current role. He recently obtained a new certification in Account-Based Go-to-Market (GTM).
AI in Marketing
His professional headline explicitly mentions his focus on "AI-Integrated Marketing, " indicating it's a key area of interest and expertise.
Diversity in Tech
He shared his experience attending the Out in Tech Leadership Institute, highlighting inspiring talks from queer leaders in the industry.

Media Appearances

CJ has no verified media appearances

Work History

1-2024
Marketing Center of Excellence (COE), ABM Manager at Redgate Software
7-2023 - 12-2023
Account-Based Marketing Manager at Redgate Software
2022 - 2023
Head of Marketing at Drivepoint
2022 - 2022
Senior Manager of Demand Generation at Slate
2021 - 2021
Senior Manager, Demand Generation at Total Expert

Education

Bachelor's Degree from Occidental College
Management from The Hong Kong University of Science and Technology

More Information

Social Presence :

Prographics :

Exp : 11 Location : Austin, Texas Metropolitan Area, United States Job Level : Middle Designation : Marketing Center of Excellence (COE), ABM Manager at Redgate Software
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Insights For Selling To CJ

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with CJ is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from CJ

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will CJ move?

  • They can take decisions very fast if you manage to convince them.
  • Can CJ take some risk or not?

  • The risks don’t matter much to them.

You And CJ

Personality Compatibility


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