Claire Ferrara

Questioner
DISC Type : c

President & Owner at Standard Heating & Air Conditioning

Greater Minneapolis-St. Paul Area, United States

Overview

Claire Ferrara is the third-generation Owner and President of Standard Heating & Air Conditioning, a family business founded in 1930. She leverages external experience from companies like Target to lead her team. She holds a LEED Green Associate certification, underscoring her expertise in sustainable practices.

Beyond her primary role, Claire has a demonstrated commitment to non-profit work, having served as an Interim Executive Director for an international medical care organization. This experience highlights her skills in strategic planning, operational oversight, and stakeholder management in a cause-driven environment.

Unique fact: Claire is leading a family business that is over 90 years old, continuing a legacy started by her grandfather.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Family Business Legacy
As the third-generation owner, she is focused on continuing the legacy and culture of a business founded in 1930.
Employee-Centric Culture
Her public posts emphasize hiring and pride in the company's team, showing a focus on creating a positive work environment.
Sustainable Building
She is a LEED Green Associate, indicating a professional interest in green building practices and energy efficiency in the HVAC industry.

Media Appearances

91 Years of HVAC, What is Standard Heating & Air Conditioning's Secret?. Featured in Rival Digital

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Standard Heating & Air Conditioning – City Lifestyle Profile. Featured in City Lifestyle

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Work History

2-2016
President & Owner at Standard Heating & Air Conditioning
6-2015 - 2-2016
Interim Executive Director at MEDICO (The Medical, Eye & Dental International Care Organization)
12-2013 - 6-2015
Project Lead - Property Management Field Operations at Target
11-2010 - 11-2013
Assistant Project Manager at Horwitz/NSI

Education

A.A.S from Dunwoody College of Technology
B.A. from St. Catherine University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Minneapolis-St. Paul Area, United States Job Level : N/A Designation : President & Owner at Standard Heating & Air Conditioning
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Claire

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Claire take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Claire

Personality Compatibility


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