Claire Icel in

Claire Icel

Visionary · DISC type Ds
Head of Growth (D2C) at OVO
📍 London, England, United Kingdom

Claire Icel is a B2C growth marketing leader with over 15 years of experience, currently serving as the Head of Growth (D2C) at OVO. She specializes in creating holistic, go-to-market strategies and holds a PGDipM from London Metropolitan University. Colleagues describe her as intelligent, engaging, and highly effective.

Outside of her professional life, Claire is a passionate traveler, citing Colombia and Uganda as her favorite destinations. She values giving back to her community, as shown by her participation in local volunteer activities. She also began her freelance career after becoming a mother, seeking a new work-life balance.

Interesting fact: Claire dreams of one day traveling to Bhutan.

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Experience
19 Years
Current Role
Head of Growth (D2C)
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Claire shows up

Objective Evaluator
Early Adopter
Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Claire cares about

Go-to-Market Strategy
Her experience is centered on defining and executing GTM strategies, notably growing one AI travel product from zero to over 500, 000 users in six months.
Holistic B2C Marketing
She is a strong advocate for a holistic marketing approach where all channels work harmoniously, and has debated using B2C tactics on platforms like LinkedIn.
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Career

Work history

9-2024
Head of Growth (D2C)
OVO
10-2023 - 6-2024
Head of Marketing (contract)
Layla
1-2018 - 9-2024
Marketing Consultant
Claire Icel Marketing
3-2015 - 10-2017
Digital Acquisition Manager
KAYAK
3-2014 - 3-2015
Digital Marketing Manager
Sandals Resorts International
In the press

Media appearances

Claire Icel - Head of Growth at Ovo Group | The Org. Featured in The Org
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Education
2003 - 2006
BA (Hons)
University of Hull
2007 - 2008
PGDipM CIM
London Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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