Claire Icel

Visionary
DISC Type : Ds

Head of Growth (D2C) at OVO

London, England, United Kingdom

Overview

Claire Icel is a B2C growth marketing leader with over 15 years of experience, currently serving as the Head of Growth (D2C) at OVO. She specializes in creating holistic, go-to-market strategies and holds a PGDipM from London Metropolitan University. Colleagues describe her as intelligent, engaging, and highly effective.

Outside of her professional life, Claire is a passionate traveler, citing Colombia and Uganda as her favorite destinations. She values giving back to her community, as shown by her participation in local volunteer activities. She also began her freelance career after becoming a mother, seeking a new work-life balance.

Interesting fact: Claire dreams of one day traveling to Bhutan.

Personality Overview

Objective Evaluator

Early Adopter

Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Go-to-Market Strategy
Her experience is centered on defining and executing GTM strategies, notably growing one AI travel product from zero to over 500, 000 users in six months.
Holistic B2C Marketing
She is a strong advocate for a holistic marketing approach where all channels work harmoniously, and has debated using B2C tactics on platforms like LinkedIn.
Adventure Travel
She has a deep passion for travel, with past roles at KAYAK and Sandals Resorts, and has named Colombia and Uganda as her favorite destinations.

Media Appearances

Claire Icel - Head of Growth at Ovo Group | The Org. Featured in The Org

See Now

Work History

9-2024
Head of Growth (D2C) at OVO
10-2023 - 6-2024
Head of Marketing (contract) at Layla
1-2018 - 9-2024
Marketing Consultant at Claire Icel Marketing
3-2015 - 10-2017
Digital Acquisition Manager at KAYAK
3-2014 - 3-2015
Digital Marketing Manager at Sandals Resorts International

Education

2003 - 2006
BA (Hons) from University of Hull
2007 - 2008
PGDipM CIM from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Growth (D2C) at OVO
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Claire

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Claire take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Claire

Personality Compatibility


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