Claire Sowder

Collaborator
DISC Type : is

Director of Communications & Marketing at AESA (Association of Educational Service Agencies)

Grimes, Iowa, United States

Overview

Claire Sowder is a dedicated communications and marketing professional, currently serving as a coordinator at AESA. A graduate of Iowa State University, she specializes in creating engaging content and managing both external and internal communications, particularly for education-focused organizations, drawing from her experience at Heartland AEA.

Her commitment to community leadership is evident through her past work coordinating large-scale volunteer efforts and successful United Way campaigns. She has a background in public service, having previously managed communications and events for a significant public and historic site, building relationships with various stakeholders.

Unique Fact: Claire previously handled communications and events at Terrace Hill, the Iowa Governor’s Residence and a National Historic Landmark.

Personality Overview

Example Driven

Fair-minded

Consensus Builder

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Educational Communications
Her career is centered on making educational topics accessible, writing publications, blogs, and other content for educational service agencies like AESA and Heartland AEA.
Community Engagement
She has a proven history of community leadership, having organized volunteer participation for the Iowa State Fair and led successful United Way fundraising campaigns.
Historic Preservation
[Predicted] Her role as Communications and Events Coordinator at the Terrace Hill National Historic Landmark suggests a passion for preserving and promoting public history.

Media Appearances

Claire has no verified media appearances

Work History

1-2025
Director of Communications & Marketing at AESA (Association of Educational Service Agencies)
6-2024 - 1-2025
Communications and Marketing Coordinator at AESA (Association of Educational Service Agencies)
7-2021 - 11-2023
Communications and Events Coordinator at Terrace Hill, Iowa Governor’s Residence and National Historic Landmark
7-2011 - 8-2015
Communications Specialist at Heartland AEA
10-2008 - 6-2011
Communications Administrative Assistant at Heartland AEA

Education

8-2004 - 5-2008
Bachelor's degree from Iowa State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Grimes, Iowa, United States Job Level : Mid-senior Designation : Director of Communications & Marketing at AESA (Association of Educational Service Agencies)
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • If possible, involve their colleagues in the sales process
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Claire

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Claire take some risk or not?

  • It is unlikely that they will take many risks.

You And Claire

Personality Compatibility


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