Clara Colbert

Energizer
DISC Type : I

Editor at Yahoo! Inc.

New York City Metropolitan Area, United States

Overview

Clara Colbert is a seasoned Editor at Yahoo Finance, where she handles homepage content, breaking news, and social media accounts. Her career is rooted in educational publishing, with past editorial roles at Scholastic and Readers Digest. People who have worked with her describe her as extremely "hard-working".

Clara has a deep background in creating educational resources, having developed content on global affairs for TeachUNICEF and updated civil rights teaching materials for the Southern Poverty Law Center. She holds a degree in English Language and Literature from Western Connecticut State University.

She has presented at the National Council for the Social Studies on topics like "JFK, Social Studies, and the Common Core” and “Ten Supreme Court Cases Every Teen Should Know. ”

Personality Overview

Full Of Energy

Enthusiastic

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Financial News
As a homepage and breaking news editor for Yahoo Finance, she is deeply involved in the daily market action and financial news cycle.
Social Studies Education
She has a history of editing social studies periodicals, creating civil rights materials, and presenting at the National Council for the Social Studies.
Social Media Engagement
Her role at Yahoo Finance includes managing the group's Facebook and Twitter accounts, indicating a focus on audience engagement through social platforms.

Media Appearances

Clara has no verified media appearances

Work History

2015
Editor at Yahoo! Inc.
6-2012 - 10-2015
Editor at Scholastic Corporation
8-1996 - 6-2012
Senior Managing Editor, Weekly Reader News Group at Reader's Digest Corporation
1996 - 2016
Writer and editor at Freelance projects

Education

English Language and Literature/Letters from Western Connecticut State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Editor at Yahoo! Inc.
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Insights For Selling To Clara

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clara is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Clara

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Clara move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Clara take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Clara

Personality Compatibility


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