Clara Schmidt -von Groeling

Examiner
DISC Type : cs

Head of Group Marketing at team SE

Stadt Hamburg, Hamburg, Germany

Overview

As Head of Group Marketing at team SE and dlg Group, Clara leverages over a decade of experience from senior roles at Mister Spex and Beiersdorf. A University of Bonn graduate, she specializes in building international brand strategies that foster connection and drive growth.

Clara is passionate about creating environments where innovation and creativity thrive. She actively supports corporate initiatives, particularly those focused on sustainability, and is an advocate for female empowerment, participating in discussions around International Womens Day.

Unique fact: Clara was selected as a jury member for the prestigious Effie Germany 2025 awards, highlighting her expertise in marketing effectiveness.

Personality Overview

Overcautious

Status Quo Seeker

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Sustainable Transformation
Frequently posts about her company's sustainable innovations, such as in-roof photovoltaics and HVO 100 fuel, emphasizing the importance of the green energy transition.
Marketing Effectiveness
Selected as a jury member for the Effie Germany 2025 awards, demonstrating her commitment to and expertise in creating impactful, results-driven marketing campaigns.
Global Brand Strategy
Her career includes leading global brand strategy for major consumer brands like NIVEA and Mister Spex, focusing on building strong brand images.

Media Appearances

Clara has no verified media appearances

Work History

3-2024
Head of Group Marketing at team SE
12-2021 - 6-2024
Global Brand Director at Mister Spex
12-2018 - 6-2024
Global Brand Strategy Consultant at CSVG-Strategie
12-2018 - 7-2021
Senior Advisor Brand Strategy at Beiersdorf
1-2017 - 11-2018
Chief Strategy Officer at FCB Hamburg

Education

Diplom from The University of Bonn

More Information

Social Presence :

Prographics :

Exp : 11 Location : Stadt Hamburg, Hamburg, Germany Job Level : Mid-senior Designation : Head of Group Marketing at team SE
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Insights For Selling To Clara

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clara is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Clara

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Clara move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Clara take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Clara

Personality Compatibility


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