Clare Goodrham

Energizer
DISC Type : I

VP International & Marketing (A Tenzing Portfolio Company) at MPLC

Greater Northampton Area, United Kingdom

Overview

Clare Goodrham is an experienced private equity operating professional with specialisms in general management, sales, and marketing. Educated at Lancaster University, she has spent her career driving growth for ambitious entrepreneurs and private equity-backed SMEs, focusing on turning ambitious plans into tangible activities and scalable operating models.

Personality Overview

Big Picture Person

Imaginative

Enthusiastic

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

PE Value Creation
Her entire career, particularly at Tenzing and MPLC, has focused on working within private equity portfolio companies to drive growth, transformation, and implement scalable operating models.
Scaling SMEs
She has a stated passion for helping ambitious entrepreneurs and SMEs unlock their potential, with roles specifically designed to help these businesses scale and grow profitably.
International Growth
As VP International at MPLC, her primary responsibility is working with international teams and partners across the world to build relationships and drive sustainable growth.

Media Appearances

Clare Goodrham - Tenzing. Featured in Tenzing (company website)

See Now

Work History

4-2023
VP International & Marketing (A Tenzing Portfolio Company) at MPLC
7-2021
Portfolio Value Creation - Growth Team at Tenzing
7-2021 - 3-2023
Head of Transformation (A Tenzing Portfolio Company) at MetaCompliance
1-2020 - 3-2021
Commercial Director at WWR HR Ltd
7-2018 - 12-2019
Managing Director at Dig-In Box

Education

1997 - 2000
BSc (Hons) from Lancaster University
2006 - 2007
Diploma from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Northampton Area, United Kingdom Job Level : Senior Designation : VP International & Marketing (A Tenzing Portfolio Company) at MPLC
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Insights For Selling To Clare

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clare is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Clare

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Clare move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Clare take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Clare

Personality Compatibility


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