Claudia Aranda is a communications leader with over 15 years of experience, currently serving as the Head of Communications for DIRECTV Colombia. Her expertise encompasses corporate reputation, crisis management, and media relations across the telecom, technology, and sports sectors. Colleagues describe her as a great communicator, strategist, and dedicated team player.
Based on her public posts, Claudia shows a strong interest in ethical leadership, fairness, and celebrating authentic human stories. She frequently shares content that questions power dynamics and highlights individuals who create positive social impact, reflecting a deep appreciation for character and dignity over status.
Prior to her 11-year tenure at DIRECTV, she managed public relations for an impressive portfolio of global brands, including Samsung, Coca-Cola, adidas, and Nike.
Read the full overview →They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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