Claudia Aranda

Sharpshooter
DISC Type : CD

Jefe de comunicaciones at DIRECTV Latin America

Bogotá, Distrito Capital, Colombia

Overview

Claudia Aranda is a communications leader with over 15 years of experience, currently serving as the Head of Communications for DIRECTV Colombia. Her expertise encompasses corporate reputation, crisis management, and media relations across the telecom, technology, and sports sectors. Colleagues describe her as a great communicator, strategist, and dedicated team player.

Based on her public posts, Claudia shows a strong interest in ethical leadership, fairness, and celebrating authentic human stories. She frequently shares content that questions power dynamics and highlights individuals who create positive social impact, reflecting a deep appreciation for character and dignity over status.

Prior to her 11-year tenure at DIRECTV, she managed public relations for an impressive portfolio of global brands, including Samsung, Coca-Cola, adidas, and Nike.

Personality Overview

Fast But Analytical

ROI Driven

Precise But Practical

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Corporate Reputation
Her entire career is focused on designing and implementing strategies to manage and enhance brand reputation and executive positioning for major corporations.
Sports Media
Leads communications for DIRECTV, a leading sports broadcaster in Latin America, and actively promotes major events like the FIFA World Cup.
Crisis Management
A core competency listed in her professional headline and a key responsibility in her role, involving risk mitigation and strategic public response.

Media Appearances

Claudia has no verified media appearances

Work History

1-2014
Jefe de comunicaciones at DIRECTV Latin America
1-2014 - 5-2019
Jefe de relaciones públicas at DIRECTV Latin America | AT&T
1-2007 - 12-2013
Ejecutiva de Cuenta Senior at GJ Comunicaciones
2-2008 - 2-2010
Coordinadora de Asuntos Públicos y Comunicaciones at The Coca-Cola Company
2-2004 - 2-2006
Jefe de prensa at Jhan Fontalvo Producciones

Education

10-2021 - 2-2022
Diplomado en Marketing Digital from Universidad de La Sabana
2-2000 - 11-2004
Periodista from UNINPAHU

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bogotá, Distrito Capital, Colombia Job Level : N/A Designation : Jefe de comunicaciones at DIRECTV Latin America
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Claudia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • If convinced, they can reach decisions quite fast.
  • Can Claudia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Claudia

Personality Compatibility


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