Claudia Aranda in

Claudia Aranda

Sharpshooter · DISC type CD
Jefe de comunicaciones at DIRECTV Latin America
📍 Bogotá, Distrito Capital, Colombia

Claudia Aranda is a communications leader with over 15 years of experience, currently serving as the Head of Communications for DIRECTV Colombia. Her expertise encompasses corporate reputation, crisis management, and media relations across the telecom, technology, and sports sectors. Colleagues describe her as a great communicator, strategist, and dedicated team player.

Based on her public posts, Claudia shows a strong interest in ethical leadership, fairness, and celebrating authentic human stories. She frequently shares content that questions power dynamics and highlights individuals who create positive social impact, reflecting a deep appreciation for character and dignity over status.

Prior to her 11-year tenure at DIRECTV, she managed public relations for an impressive portfolio of global brands, including Samsung, Coca-Cola, adidas, and Nike.

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Experience
16 Years
Current Role
Jefe de comunicaciones
Location
Bogotá, Distrito Capital, Colombia
Personality Overview

How Claudia shows up

Fast But Analytical
ROI Driven
Precise But Practical

They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Priorities

Topics Claudia cares about

Corporate Reputation
Her entire career is focused on designing and implementing strategies to manage and enhance brand reputation and executive positioning for major corporations.
Sports Media
Leads communications for DIRECTV, a leading sports broadcaster in Latin America, and actively promotes major events like the FIFA World Cup.
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Career

Work history

1-2014
Jefe de comunicaciones
DIRECTV Latin America
1-2014 - 5-2019
Jefe de relaciones públicas
DIRECTV Latin America | AT&T
1-2007 - 12-2013
Ejecutiva de Cuenta Senior
GJ Comunicaciones
2-2008 - 2-2010
Coordinadora de Asuntos Públicos y Comunicaciones
The Coca-Cola Company
2-2004 - 2-2006
Jefe de prensa
Jhan Fontalvo Producciones
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2021 - 2-2022
Diplomado en Marketing Digital
Universidad de La Sabana
2-2000 - 11-2004
Periodista
UNINPAHU
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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