Cristina Daroca
Login to view DISC.Cristina is a growth marketing leader with over a decade of experience in building winning demand generation and ABM programs for SaaS companies. As Senior Director at Riverbed, she leads global demand and Americas marketing, focusing on generating pipeline and revenue. She holds a bilingual MBA from IESE Business School.
Originally from Spain, Cristina now resides in the Boston area. She is a strong believer in building robust partnerships between sales and marketing teams to drive business forward. Outside of work, she enjoys spending time with her husband and family, and her posts reveal a great sense of humor.
Interesting fact: She has been laid off twice and openly discusses the experience, believing there should be no shame in it and aiming to help others navigate similar career challenges.
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