Cristina Daroca

Captain
DISC Type : DS

Head of Americas Marketing at Riverbed Technology

Boston, Massachusetts, United States

Overview

Cristina has no verified overview

Personality Overview

Long-Term Thinker

Planner & Achiever

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

12-2021
Head of Americas Marketing at Riverbed Technology
7-2020 - 12-2021
Director of Global Demand Generation | Aternity (merged with Riverbed in Dec. 2021) at Riverbed Technology
9-2023
Member at Revenue Circle
1-2021
Member at Peak Community
6-2019 - 7-2020
Senior Manager, Global Marketing Programs at DataRobot

Education

MBA - Master of Business Administration from IESE Business School
BSc from Universitat Autònoma de Barcelona

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Head of Americas Marketing at Riverbed Technology

Interested in

Health & Outdoor

visiting family in Spain

Lifestyle

Reading a good novel

URL has been copied!

Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cristina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cristina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cristina

Personality Compatibility


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