Cristina Daroca
Captain · DISC type DSCristina is a growth marketing leader with over a decade of experience in building winning demand generation and ABM programs for SaaS companies. As Senior Director at Riverbed, she leads global demand and Americas marketing, focusing on generating pipeline and revenue. She holds a bilingual MBA from IESE Business School.
Originally from Spain, Cristina now resides in the Boston area. She is a strong believer in building robust partnerships between sales and marketing teams to drive business forward. Outside of work, she enjoys spending time with her husband and family, and her posts reveal a great sense of humor.
Interesting fact: She has been laid off twice and openly discusses the experience, believing there should be no shame in it and aiming to help others navigate similar career challenges.
Read the full overview →How Cristina shows up
They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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