Claudia Cervoni

Commander
DISC Type : D

Head Of Sales/SME Segment at Pluxee Brasil

São Paulo, São Paulo, Brazil

Overview

Claudia Cervoni is the Head of B2B National Sales at Pluxee Brasil, specializing in the SME segment. With an MBA from FGV, she excels in leading hybrid teams, driving sustainable growth, and executing data-driven strategies. People who have worked with her describe her as resilient, dedicated, and collaborative.

Claudia is passionate about fostering a strong team culture, frequently celebrating her groups successes and the power of partnership to drive innovation. She actively participates in events that promote knowledge sharing and strengthen professional relationships, showing a commitment to collaborative environments.

She led a digital transformation project that won an ABT Award for Innovation by successfully implementing a virtual assistant.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

B2B Growth (SME)
Focuses on developing commercial strategies for the SME/SMB segment to expand portfolio, generate new business, and ensure long-term customer loyalty.
Hybrid Team Leadership
Leads and structures commercial models that unite internal teams and external partners, like BPOs, to achieve sales targets and ensure operational efficiency.
Digital Transformation
Championed a project implementing a virtual assistant that earned an award for innovation, showcasing her focus on leveraging technology for business improvement.

Media Appearances

Claudia has no verified media appearances

Work History

Head Of Sales/SME Segment at Pluxee Brasil
3-2019 - 5-2024
Superintendente Nacional at Ticket
1-2018 - 5-2024
Superintendente Nacional de Vendas e Relacionamento at Ticket
10-2017 - 3-2019
Telesales Manager at Ticket

Education

2007 - 2009
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
3-2002 - 3-2006
Graduacao from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head Of Sales/SME Segment at Pluxee Brasil
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Claudia

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • If convinced, they can reach decisions quite fast.
  • Can Claudia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Claudia

Personality Compatibility


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