Claudia Montiel Montiel

Evaluator
DISC Type : sdc

Associate Director Regional Membership at PriceSmart

San José, San Jose, Costa Rica

Overview

Claudia Montiel Montiel is an experienced marketing leader, currently serving as the Associate Director of Regional Membership at PriceSmart. Her career in consumer goods and services is focused on developing profitable, consumer-driven strategies. She holds an MBA and a certification in the Business Model Canvas.

She is a strong advocate for human-centric corporate cultures and values building meaningful professional connections. Her personal faith plays a central role in her life, providing a foundation of purpose and strength in her work.

Unique fact: Claudia actively shares her perspective on integrating faith and professional life, believing it brings more peace and purpose to the workplace.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Consumer-centric Marketing
Her professional focus is on creating marketing strategies that originate "from the voice of the consumer" to drive growth.
Human-centric Culture
She recently praised her company's philosophy for its focus on the people within the organization, reflecting a core value.
Faith in the Workplace
Frequently posts about how her faith in God guides her professional life, providing peace, purpose, and confidence.

Media Appearances

Claudia has no verified media appearances

Work History

7-2024
Associate Director Regional Membership at PriceSmart
2-2023 - 7-2024
Gerente Regional de Mercadeo y Comunicación Corporativa at Grupo Prides
1-2023 - 2-2023
Planning and Marketing Director at Liberty Costa Rica
8-2019 - 12-2022
Gerente de Mercadeo y Comunicacion Corporativa at Telecable Costa Rica
8-2018 - 8-2019
Senior Regional Marketing Manager at Essity

Education

2004 - 2007
Master of Business Administration (MBA) from Universidad Latina de Costa Rica

More Information

Social Presence :

Prographics :

Exp : 7 Location : San José, San Jose, Costa Rica Job Level : Mid-senior Designation : Associate Director Regional Membership at PriceSmart
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Claudia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Claudia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Claudia

Personality Compatibility


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