Claudia Navarro in

Claudia Navarro

Judge · DISC type Dc
President Marketing LATAM at The Coca-Cola Company
📍 Atlanta, Georgia, United States

Claudia Navarro is the President of Marketing for LATAM at The Coca-Cola Company, where she has worked for over 17 years. She leads strategy across 39 markets, drawing on extensive international experience and her MBA from McGill University. She has been instrumental in global activations for the FIFA World Cup and the Olympics.

She is a passionate advocate for womens empowerment and gender equity, actively working towards Coca-Colas 2030 goals. Her initiatives support female entrepreneurs, and she participates in forums dedicated to advancing women in the economy. She views football as a powerful expression of Latin American culture and community.

Interesting fact: She led the "Coke Studio" project, which earned a Global Diamond Creators award from YouTube for its societal impact.

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Experience
24 Years
Current Role
President Marketing LATAM
Location
Atlanta, Georgia, United States
Personality Overview

How Claudia shows up

Generally Skeptic
Fast But Wary
Demanding

They like to move fast and expect the same from others. They are not always relationship oriented. They respond better to strong and respectful interactions.

Priorities

Topics Claudia cares about

Women's Empowerment
Actively promotes gender equity through company initiatives like the "Change Make Her" program and participation in the Women Economic Forum.
Authentic Consumer Connection
Emphasizes creating marketing campaigns that build genuine emotional bonds with consumers through memorable and authentic experiences.
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Career

Work history

2-2023
President Marketing LATAM
The Coca-Cola Company
12-2020 - 2-2023
VP Marketing Eurasia & Middle East at The Coca-Cola Company
The Coca-Cola Company
1-2018 - 12-2020
MIDDLE EAST AND NORTH AFRICA, Marketing Director
The Coca-Cola Company
2-2015 - 12-2018
ASEAN Marketing Director - Thailand, Myanmar, Laos
The Coca-Cola Company
8-2012 - 1-2015
Head of Marketing Communications at The Coca-Cola Company - Central and Southern Europe
The Coca-Cola Company
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2003
MBA
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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