Claudia Navarro is the President of Marketing for LATAM at The Coca-Cola Company, where she has worked for over 17 years. She leads strategy across 39 markets, drawing on extensive international experience and her MBA from McGill University. She has been instrumental in global activations for the FIFA World Cup and the Olympics.
She is a passionate advocate for womens empowerment and gender equity, actively working towards Coca-Colas 2030 goals. Her initiatives support female entrepreneurs, and she participates in forums dedicated to advancing women in the economy. She views football as a powerful expression of Latin American culture and community.
Interesting fact: She led the "Coke Studio" project, which earned a Global Diamond Creators award from YouTube for its societal impact.
Read the full overview →They like to move fast and expect the same from others. They are not always relationship oriented. They respond better to strong and respectful interactions.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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