Claudia Paradelo

Editor
DISC Type : CS

Interim Chief Marketing & Communications Officer at Columbia University

New York City Metropolitan Area, United States

Overview

Claudia has no verified overview

Personality Overview

Late Adopter

Fact-Driven

Slow Buyer

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Claudia has no verified topics they care about

Media Appearances

Claudia has no verified media appearances

Work History

2022 - 2023
Interim Chief Marketing & Communications Officer at Columbia University
2018 - 2020
Senior Director, Marketing at Hauser & Wirth
2014 - 2018
Vice President, Global Marketing Strategy and Operations at Sotheby's
2010 - 2014
Associate Vice President, Client Development, Asian Art at Christie's
2002 - 2008
Manager, Global Strategy & Business Development at American Express

Education

Master of Business Administration (MBA) from NYU Stern School of Business
MBA Study Abroad from The Hong Kong University of Science and Technology
Bachelor of Science from Florida State University

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Interim Chief Marketing & Communications Officer at Columbia University
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Claudia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Claudia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Claudia

Personality Compatibility


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