Claudia Radu

Critic
DISC Type : C

Co-Founder at Circe

United Kingdom

Overview

Claudia Radu is the Co-Founder of Circe, a digital platform making therapist-led group therapy for women more accessible. With a background in political economy from the University of London, she has dedicated her career to impact-driven startups, previously helping scale over 50 businesses at the Unrest accelerator.

Claudias work is deeply informed by her own personal experiences with mental health, driving her mission to build a solution she wishes she had. She is also on the leadership team at WEALTH: Women in Health, a community for female leaders shaping the future of healthcare.

She co-founded her company, Circe, with her husband, Gaurav Sood, after they had been married for about two and a half years.

Personality Overview

Critic

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Mental Health Accessibility
Her company Circe's mission is to make group therapy more affordable and accessible for women, driven by her own past struggles with the healthcare system.
Women in Healthcare
Circe specifically serves women, and she holds a leadership position at WEALTH: Women in Health, a community connecting women who are shaping the healthcare industry.
Impact Startups
She was on the founding team of Unrest, the UK's first accelerator for B2C, impact-driven businesses, and has built her own mission-led company from the ground up.

Media Appearances

Claudia has no verified media appearances

Work History

7-2025
Co-Founder at Circe
5-2025
Leadership Team at WEALTH: Women in Health
1-2021 - 9-2023
Program Manager at Unrest
8-2017 - 8-2018
Finance Graduate Trainee at Charityworks
5-2016 - 5-2016
Audit and Advisory Intern at PwC Romania

Education

2014 - 2017
BSc International Political Economy from City St George’s, University of London
2016 - 2016
Summer Institute For General Management from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 4 Location : United Kingdom Job Level : Leadership Designation : Co-Founder at Circe
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Claudia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Claudia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Claudia

Personality Compatibility


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