Claudio Maria Berti in

Claudio Maria Berti

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Vice President , Global Brand Lead at LEO Pharma
📍 Greater Rome Metropolitan Area, Italy

Claudio Maria Berti is the Vice President and Global Brand Lead at LEO Pharma, with over a decade of experience at the company. A forward-thinking leader in dermatology, he champions a customer-centric marketing approach focused on differentiation and personalization to add value for patients. He holds an EMBA from Luiss Business School.

Outside of his formal role, Claudio is deeply passionate about his companys values, highlighting courage, strength, and determination as key drivers. Recommendations note he is open, honest, and extremely well-connected within the Italian business community, especially in Rome, reflecting strong local roots and professional relationships.

He has shared that he finds the LEO Pharma lion logo beautiful because of the values it represents.

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Experience
13 Years
Current Role
Vice President , Global Brand Lead
Job Level
Senior
Location
Greater Rome Metropolitan Area, Italy
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Claudio cares about

Personalized Marketing
He advocates for creating value by deeply understanding patients and referents, using personalization and differentiation as key strategies in a post-COVID world.
Global Brand Strategy
As Vice President and Global Brand Lead, he is directly responsible for shaping the worldwide brand presence and strategy for LEO Pharma's products.
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Career

Work history

10-2023
Vice President , Global Brand Lead
LEO Pharma
1-2022 - 10-2023
Business Unit Director - Business Unit Psoriasis
LEO Pharma
9-2020 - 12-2021
Business Unit Director - Business Unit Dermatology
LEO Pharma
3-2007 - 2-2013
Area Manager
Merck
9-2004 - 2-2007
Product Manager
Merck
In the press

Media appearances

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Education
EMBA
Luiss Business School
Education details unavailable
Villa Flaminia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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