Claudio Maria Berti

Examiner
DISC Type : cs

Vice President , Global Brand Lead at LEO Pharma

Greater Rome Metropolitan Area, Italy

Overview

Claudio Maria Berti is the Vice President and Global Brand Lead at LEO Pharma, with over a decade of experience at the company. A forward-thinking leader in dermatology, he champions a customer-centric marketing approach focused on differentiation and personalization to add value for patients. He holds an EMBA from Luiss Business School.

Outside of his formal role, Claudio is deeply passionate about his companys values, highlighting courage, strength, and determination as key drivers. Recommendations note he is open, honest, and extremely well-connected within the Italian business community, especially in Rome, reflecting strong local roots and professional relationships.

He has shared that he finds the LEO Pharma lion logo beautiful because of the values it represents.

Personality Overview

Process Oriented

Unexpressive

Tough To Convince

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Personalized Marketing
He advocates for creating value by deeply understanding patients and referents, using personalization and differentiation as key strategies in a post-COVID world.
Global Brand Strategy
As Vice President and Global Brand Lead, he is directly responsible for shaping the worldwide brand presence and strategy for LEO Pharma's products.
Dermatology Market
His long career at LEO Pharma has been centered on dermatology and psoriasis, giving him deep expertise in this specific therapeutic area and its market dynamics.

Media Appearances

Claudio has no verified media appearances

Work History

10-2023
Vice President , Global Brand Lead at LEO Pharma
1-2022 - 10-2023
Business Unit Director - Business Unit Psoriasis at LEO Pharma
9-2020 - 12-2021
Business Unit Director - Business Unit Dermatology at LEO Pharma
3-2007 - 2-2013
Area Manager at Merck
9-2004 - 2-2007
Product Manager at Merck

Education

EMBA from Luiss Business School
Education details unavailable from Villa Flaminia

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Rome Metropolitan Area, Italy Job Level : Senior Designation : Vice President , Global Brand Lead at LEO Pharma
URL has been copied!

Insights For Selling To Claudio Maria

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudio Maria is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Claudio Maria

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Claudio Maria move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Claudio Maria take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Claudio Maria

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.