Claus Nielsen in

Claus Nielsen

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Business Director - Global head of Ecommerce, Digital, DTC & Marketplaces at BESTSELLER
📍 Denmark

Claus Nielsen is the Global Business Director at BESTSELLER, where he leads the strategy for e-commerce, digital, DTC, and marketplaces. A results-driven leader with executive education from INSEAD, he focuses on organizational transformations and building sustainable business models. He is acknowledged for his visionary and commercial leadership.

His past roles include serving as Chief Commercial & Digital Officer for Fitness World, where he was a vocal advocate for the role of fitness in public health, especially during the COVID-19 pandemic. He is passionate about developing people and uniting effective teams.

Unique fact: Claus has been recognized on the prestigious M-List for marketing professionals in both 2023 and 2024.

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Experience
19 Years
Current Role
Business Director - Global head of Ecommerce, Digital, DTC & Marketplaces
Job Level
Mid-senior
Location
Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Claus cares about

DTC & E-commerce
As the Global Head of Ecommerce and DTC, he is focused on building world-class, unified commerce experiences and driving sustainable growth across digital channels.
Digital Transformation
His career highlights a consistent focus on leading digital, commercial, and organizational transformations, from strategy to effective operating models.
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Career

Work history

9-2021
Business Director - Global head of Ecommerce, Digital, DTC & Marketplaces
BESTSELLER
4-2019
Committee member & advisor
Wonderful Copenhagen & City of Copenhagen
8-2018 - 8-2021
Board Member
Functional Nutrition
8-2018 - 8-2021
Chief Commercial & Digital Officer at Fitness World Group (CCO & CDO)
Fitness World
7-2018 - 6-2020
Advisory Board & Consultant
SOUNDBOKS
In the press

Media appearances

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Education
2021 - 2021
Executive Board Programme
INSEAD
2017 - 2018
Executive Management Programme
INSEAD
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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