Claus Nielsen

Pioneer
DISC Type : dsi

Business Director - Global head of Ecommerce, Digital, DTC & Marketplaces at BESTSELLER

Denmark

Overview

Claus Nielsen is the Global Business Director at BESTSELLER, where he leads the strategy for e-commerce, digital, DTC, and marketplaces. A results-driven leader with executive education from INSEAD, he focuses on organizational transformations and building sustainable business models. He is acknowledged for his visionary and commercial leadership.

His past roles include serving as Chief Commercial & Digital Officer for Fitness World, where he was a vocal advocate for the role of fitness in public health, especially during the COVID-19 pandemic. He is passionate about developing people and uniting effective teams.

Unique fact: Claus has been recognized on the prestigious M-List for marketing professionals in both 2023 and 2024.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

DTC & E-commerce
As the Global Head of Ecommerce and DTC, he is focused on building world-class, unified commerce experiences and driving sustainable growth across digital channels.
Digital Transformation
His career highlights a consistent focus on leading digital, commercial, and organizational transformations, from strategy to effective operating models.
Team Development
He is passionate about developing people and organizations, often crediting his team for major successes and awards.

Media Appearances

Claus has no verified media appearances

Work History

9-2021
Business Director - Global head of Ecommerce, Digital, DTC & Marketplaces at BESTSELLER
4-2019
Committee member & advisor at Wonderful Copenhagen & City of Copenhagen
8-2018 - 8-2021
Board Member at Functional Nutrition
8-2018 - 8-2021
Chief Commercial & Digital Officer at Fitness World Group (CCO & CDO) at Fitness World
7-2018 - 6-2020
Advisory Board & Consultant at SOUNDBOKS

Education

2021 - 2021
Executive Board Programme from INSEAD
2017 - 2018
Executive Management Programme from INSEAD

More Information

Social Presence :

Prographics :

Exp : 19 Location : Denmark Job Level : Mid-senior Designation : Business Director - Global head of Ecommerce, Digital, DTC & Marketplaces at BESTSELLER
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Insights For Selling To Claus

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claus is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Claus

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Claus move?

  • They are generally fast movers and can take quick decisions
  • Can Claus take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Claus

Personality Compatibility


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