Cleber Alexandre Bernart

Questioner
DISC Type : c

Diretor financeiro at Lojas Colombo S/A

Caxias do Sul, Rio Grande do Sul, Brazil

Overview

Cleber Alexandre Bernart is a financial executive with over 15 years of experience in financial management, controllership, and corporate governance. Currently the Finance Director at Lojas Colombo S/A, he holds an MBA from Fundação Getulio Vargas and has a background in banking and financial services.

He co-founded A27 Instituição de Pagamento, which processed over R$10. 1 billion in transactions under his leadership.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Financial Services Innovation
He co-founded a payment institution, A27, and launched new financial products like receivables anticipation, demonstrating a focus on modernizing financial offerings.
Corporate Governance
His career includes experience as a Statutory Director and a strong focus on regulatory compliance, financial policies, and corporate governance to support strategic decisions.
Credit Operations
He has a robust background in managing and expanding credit areas, having overseen the release of over R$ 1. 3 billion annually in credit at a previous company.

Media Appearances

Cleber has no verified media appearances

Work History

11-2025
Diretor financeiro at Lojas Colombo S/A
10-2022 - 10-2025
Diretor at A27 Instituição de Pagamentos S/A
1-2022 - 10-2025
Gerente Executivo de Serviços Financeiros at Argenta
3-2017 - 1-2022
Gerente de Controladoria e Finanças at Banco Moneo
8-2015 - 2-2016
Professor universitário at Anhanguera Educacional .

Education

2017 - 2018
Pós Graduação from UCS - University of Caxias do Sul
2009 - 2010
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 17 Location : Caxias do Sul, Rio Grande do Sul, Brazil Job Level : N/A Designation : Diretor financeiro at Lojas Colombo S/A
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Insights For Selling To Cleber Alexandre

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cleber Alexandre is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cleber Alexandre

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cleber Alexandre move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cleber Alexandre take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Cleber Alexandre

Personality Compatibility


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