Cleyton Ferreira

Commander
DISC Type : D

Technology and Products Director at AI/R

São Paulo, São Paulo, Brazil

Overview

Cleyton is a seasoned technology executive who excels at transforming strategic vision into a profitable portfolio of AI platforms and products. He leads diverse teams, from architects to product development, to drive business growth and market impact. He holds an MBA from USP and a certificate from Harvard Business School.

Based on his activities, he appears to be deeply invested in his professional network, maintaining connections with fellow alumni from his MBA in IT program at the University of São Paulo.

Unique fact: At a previous company, he established a new business unit and successfully launched its first cloud product within just three months.

Personality Overview

Impact-Driven

Very Quick

Decisive

More than the product, they care about the impact of the product.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

Agentic AI
He consistently promotes the launch and application of Agentic AI solutions in his recent work, highlighting partnerships with ServiceNow, AWS, and Oracle.
AI Product Strategy
His career has focused on converting business goals into profitable AI product portfolios, managing the entire lifecycle from ideation to launch and market success.
Strategic Alliances
He has a proven history of securing strategic alliances to maximize market impact, recently highlighting joint projects with Salesforce, WEBJUMP, and AWS.

Media Appearances

Cleyton has no verified media appearances

Work History

3-2024
Technology and Products Director at AI/R
2-2020 - 3-2024
Technology and Products Director at Compass.uol
11-2016 - 1-2020
CTO - Products, Solution Architecture, Alliances & Marketing Director at UOLDIVEO
5-2014 - 10-2016
Director of Engineering And Operations at UOLDIVEO
10-2013 - 5-2014
Director of Engineering at UOLDIVEO

Education

1-2024 - 1-2024
Certificate from Harvard Business School
2004 - 2006
MBA-TI USP from USP - Universidade de São Paulo
1-1994 - 12-1997
Bachelor from Universidade Federal de Minas Gerais

More Information

Social Presence :

Prographics :

Exp : 30 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Technology and Products Director at AI/R
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Insights For Selling To Cleyton

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cleyton is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cleyton

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cleyton move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Cleyton take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Cleyton

Personality Compatibility


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