Clive Chesser

Observer
DISC Type : ci

CEO at PureGym

Los Angeles, California, United States

Overview

Clive Chesser is the CEO of PureGym Group, leveraging over 30 years of experience in the hospitality and leisure sectors. An alumnus of the University of Leicester, he has a track record of delivering exceptional profit growth by developing high-performing teams at companies including Punch Pubs and Greene King.

He is passionate about fostering a positive and celebratory company culture, believing people are at the heart of a successful business. His career in the leisure and fitness industries suggests a strong interest in health, wellness, and enabling people to lead active lifestyles.

Before joining the fitness industry, he was the Group CEO of Punch Pubs & Co, a national pub company with 1, 300 sites.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

International Growth
He frequently discusses and celebrates the continued expansion of PureGym in the UK and internationally, highlighting the company's rapid growth milestones.
Company Culture
Emphasizes creating culturally progressive, people-first businesses and regularly celebrates team successes publicly, both at PureGym and his previous companies.
Brand Messaging
Demonstrates a keen interest in how the company's brand connects with customers, as seen in his promotion of the "Feel PureGym Good" campaign.

Media Appearances

25 PureGym CEO: Cancer Made Me a More Empathetic Leader. Featured in Apple Podcasts

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Global Expansion with Clive Chesser of PureGym. Featured in Spotify

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Global Expansion with Clive Chesser of PureGym. Featured in YouTube

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Work History

11-2024
CEO at PureGym
6-2018 - 10-2024
Group CEO at Punch Pubs & Co
4-2017 - 6-2018
Managing Director, Brewing & Brands at Greene King
6-2009 - 10-2017
Managing Director, Pub Partners at Greene King
9-2007 - 6-2009
Divisional Director at Enterprise Inns plc.

Education

1991 - 1992
MBA from University of Leicester
1988 - 1991
BA (Hons) Politics from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 33 Location : Los Angeles, California, United States Job Level : Leadership Designation : CEO at PureGym
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Insights For Selling To Clive

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clive is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Clive

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Clive move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Clive take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Clive

Personality Compatibility


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