Cody Black

Researcher
DISC Type : Cs

Chief Risk Officer (CRO) at Farm Credit of Western Arkansas

Russellville, Arkansas, United States

Overview

Cody has no verified overview

Personality Overview

Soft Communicator

Cost Conscious

Perfectionist

They are always well-planned and adopt a systematic approach.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Cody has no verified topics they care about

Media Appearances

Cody has no verified media appearances

Work History

10-2022
Chief Risk Officer (CRO) at Farm Credit of Western Arkansas
8-2017 - 10-2022
SVP/Lending at First State Bank

Education

8-1999 - 5-2003
Bachelor of Business Administration - BBA from Arkansas Tech University
6-2018 - 6-2021
Leadership Certification from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Russellville, Arkansas, United States Job Level : Leadership Designation : Chief Risk Officer (CRO) at Farm Credit of Western Arkansas
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Insights For Selling To Cody

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Use a presentation with information before getting into a live product walkthrough
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cody is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Cody

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Cody move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Cody take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Cody

Personality Compatibility


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