Cody Farmer

Evaluator
DISC Type : DCs

Senior Manager, Business Development and Strategy, Commercial Energy at Tennessee Valley Authority

Washington, District of Columbia, United States

Overview

Cody Farmer is a Senior Manager of Business Development and Strategy at the Tennessee Valley Authority, where he leverages his legal background to structure complex commercial energy transactions. He specializes in originating and developing strategies for renewables and advanced nuclear projects, leading the charge on innovative clean energy solutions.

An alumnus of the University of Tennessee, Knoxville, Cody maintains a strong connection to his alma mater. He actively engages with the university community, returning to campus to participate in forums and connect with students and energy leaders, sharing his expertise on energy innovation.

He received a 2018 TVA Excellence in Service Award for designing an innovative renewable energy structure for a large data center customer.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

New Nuclear Energy
He is actively involved in deploying small modular reactors and advanced nuclear technologies through partnerships with companies like GE Vernova, Kairos Power, and Google.
Clean Energy Partnerships
He frequently highlights the importance of collaboration, exemplified by first-of-a-kind agreements to advance new nuclear and renewable energy projects in the Tennessee Valley.
Energy Innovation
His work focuses on developing novel commercial structures and enabling new technologies, recognized by an award for innovation in renewable energy solutions.

Media Appearances

Cody Farmer – Senior Manager, Business Development and Strategy, Commercial Energy, Tennessee Valley Authority. Featured in Harry Walker Agency

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Work History

4-2022
Senior Manager, Business Development and Strategy, Commercial Energy at Tennessee Valley Authority
4-2020 - 4-2022
Senior Advisor, Office of General Counsel at Tennessee Valley Authority
10-2019 - 4-2020
Manager, Origination & Renewables at Tennessee Valley Authority
10-2013 - 8-2014
Associate Attorney at Breeding Henry Baysan PC
8-2012 - 9-2013
Law Clerk at Breeding Henry Baysan PC

Education

2002 - 2006
Bachelor's degree from University of Tennessee, Knoxville
2009 - 2013
Doctor of Law - JD from Lincoln Memorial University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Washington, District of Columbia, United States Job Level : Middle Designation : Senior Manager, Business Development and Strategy, Commercial Energy at Tennessee Valley Authority
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Insights For Selling To Cody

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cody is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cody

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cody move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cody take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cody

Personality Compatibility


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