Cody West

Inspirer
DISC Type : di

Founder & CEO at APPRVD

San Diego, California, United States

Overview

Cody West is the Founder and CEO of APPRVD, a boutique business funding firm. As a growth expert, he specializes in helping entrepreneurs access significant 0% interest business credit and other loans. His approach centers on intelligent credit sequencing and simplifying complex banking logic to foster client growth through strategic partnerships and creative funding.

Personality Overview

Achievment Oriented

Charming & Persuasive

Fast Adopter

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Creative Business Funding
His company, APPRVD, focuses on providing entrepreneurs with $50K to $250K in 0% interest credit, alongside revenue-based loans, SBA options, and HELOCs.
Entrepreneurial Growth
As a self-described "Growth Expert, " his work is dedicated to helping high-potential entrepreneurs scale their businesses by securing essential capital.
Strategic Partnerships
His professional headline and previous roles emphasize building strategic partnerships, and he is actively hiring affiliate partners to grow his current venture.

Media Appearances

Cody has no verified media appearances

Work History

7-2025
Founder & CEO at APPRVD
11-2024 - 6-2025
Co-Founder at Ascend Capital at Ascend Capital
7-2024 - 6-2025
Head of Financing at Beyond Six Figures
11-2023 - 7-2024
Vice President of Business Development, Partnerships, and Sales at STR Locator
3-2023 - 11-2023
VP of Merchant Services at Shiloh Finance

Education

Education details unavailable from The University of Sydney Business School

More Information

Social Presence :

Prographics :

Exp : 2 Location : San Diego, California, United States Job Level : Leadership Designation : Founder & CEO at APPRVD
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Insights For Selling To Cody

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cody is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Cody

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cody move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Cody take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Cody

Personality Compatibility


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