Isabella Di Giuseppe

Evaluator
DISC Type : scd

Head of Marketing Active Sports EMEA at Perry Ellis International

United Kingdom

Overview

Isabella Di Giuseppe is the Head of Marketing for Active Sports EMEA at Perry Ellis International, managing brands like Nike Swim. A brand strategist with experience at Ted Baker and Reiss, she is a graduate of the University of Southampton. People who have worked with her describe her as a "consummate professional" who is "deeply committed. "

Drawing from her extensive experience in the sportswear and fashion industries, Isabella is passionate about the intersection of creativity, data, and strategy. She is driven to create meaningful campaigns that resonate culturally, focusing on brand affinity and consumer demand to fuel growth across the EMEA region.

As a personal highlight in her career, she had the opportunity to present on stage at the Nike Campus in Portland under the iconic Swoosh logo.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Brand Strategy
Her role centers on formulating strategic positioning and seasonal brand directions for major sportswear brands like Nike Swim, showing a deep expertise in long-term brand building.
Consumer Marketing
Describes herself as "consumer obsessed" and focuses on creating 360° marketing plans that drive consumer demand and build brand affinity in the EMEA region.
Creative Storytelling
She thrives at the intersection of creativity and strategy, expressing pride in bringing campaigns to life, such as a recent one shot in South Africa.

Media Appearances

Isabella has no verified media appearances

Work History

11-2023
Head of Marketing Active Sports EMEA at Perry Ellis International
2-2019 - 11-2023
Marketing Manager, EMEA - Nike Swim and PGA Tour Apparel at Perry Ellis International
11-2017 - 2-2019
Senior Marketing Assistant (EMEA) - Nike Swim at Perry Ellis International
7-2015 - 8-2017
Marketing Executive at Ted Baker
4-2014 - 7-2015
Marketing Assistant at Reiss

Education

2010 - 2013
Bachelor of Arts (B.A.) from University of Southampton
2003 - 2010
A level from Ashmole School

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing Active Sports EMEA at Perry Ellis International
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Insights For Selling To Isabella

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabella is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Isabella

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Isabella move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Isabella take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Isabella

Personality Compatibility


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