Jonathan Dowdell

Observer
DISC Type : ic

Head of Brand Marketing & Strategic Partnerships, EMEA at Perry Ellis International

Greater London, England, United Kingdom

Overview

Jonathan is the Head of Brand Marketing & Strategic Partnerships for EMEA at Perry Ellis International, managing brands like Callaway and Original Penguin Sport. A graduate of the University of Southampton, he has extensive experience in brand strategy, go-to-market implementation, and managing high-impact campaigns for globally recognized brands, including Titleist.

His professional life and personal passions appear deeply connected to the world of golf. He actively follows and celebrates the successes of brand ambassadors and professional golfers at major championships like The Masters and The Open, showing a strong engagement with the sport.

While at Marks and Spencer, he provided direction directly to the CEO, Sir Stuart Rose, and the board of directors.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Global Brand Strategy
He is responsible for defining brand identity, positioning, and equity for market-leading portfolios like Callaway and Titleist across the EMEA region.
Sports Marketing
Focuses on enhancing brand propositions through strategic partnerships, sponsorships, and athlete management to drive commercial ROI and brand awareness.
Go-to-Market Execution
Expert in developing and executing 360-degree implementation plans across ATL, BTL, and integrated channels to achieve commercial goals.

Media Appearances

Jonathan has no verified media appearances

Work History

7-2018
Head of Brand Marketing & Strategic Partnerships, EMEA at Perry Ellis International
10-2016 - 7-2018
EMEA Marketing & Sponsorship Manager - Callaway Golf Apparel at Perry Ellis International
1-2016 - 10-2016
Marketing Consultant at Self-Employed
9-2012 - 12-2015
EMEA Brand Marketing and Product Manager - Titleist at Acushnet Company
3-2011 - 8-2012
Food and Hospitality Senior Manager at Marks and Spencer

Education

8-2022 - 10-2022
Marketing Week Mini MBA with Mark Ritson from MiniMBA
2003 - 2006
Bachelor’s Degree from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand Marketing & Strategic Partnerships, EMEA at Perry Ellis International
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jonathan

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Jonathan take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jonathan

Personality Compatibility


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