Colby Butcher

Critic
DISC Type : C

Director of Plains Dairy at Plains Dairy

Amarillo, Texas, United States

Overview

With nearly two decades at Plains Dairy, Colby has progressed from Chief Engineer to Director of Plant Operations. He is a dedicated leader with a passion for operational excellence, leveraging his Master Electrical license and expertise in Rockwell automation to enhance production processes for dairy, juice, and tea.

He is a strong proponent of professional development and networking, frequently attending top-tier industry events to connect with peers and stay informed about the latest innovations. His engagement shows a commitment to learning from industry leaders and fostering professional relationships.

Unique fact: Colby is a dedicated "Dairy Advocate, " indicating a deep personal and professional commitment to the dairy industry as a whole.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Plant Operations
As Director of Plant Operations, he spearheads all operational aspects of a medium-sized bottling facility, focusing on efficiency and quality for dairy, water, tea, and juice products.
Industrial Automation
His profile highlights a "mastery of automation" and specific expertise in Rockwell Studio 5000, demonstrating a core competency in applying technology to solve complex production challenges.
Operational Excellence
He has a stated passion for operational excellence and a focus on continuous improvement, which have been instrumental throughout his nearly two-decade career at Plains Dairy.

Media Appearances

Colby Butcher from Plains Dairy – Apple Podcasts. Featured in Apple Podcasts

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High Plains History – Episode featuring Colby Butcher, Director of Plains Dairy. Featured in Facebook

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Colby Butcher from Plains Dairy – Podcast Episode. Featured in Jody Holland Podcast

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Work History

1-2025
Director of Plains Dairy at Plains Dairy
11-2013 - 1-2025
Director of Plant Operations at Plains Dairy
1-2010 - 11-2013
Chief Engineer at Plains Dairy
7-2007 - 1-2010
ASST. CHIEF ENGINEER at Plains Dairy

Education

2001 - 2008
Automation from Rockwell automation
1991 - 1995
Master electrical license from Master electrical training

More Information

Social Presence :

Prographics :

Exp : 18 Location : Amarillo, Texas, United States Job Level : Mid-senior Designation : Director of Plains Dairy at Plains Dairy
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Insights For Selling To Colby

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colby is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Colby

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Colby move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Colby take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Colby

Personality Compatibility


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